false
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<p>For years now the "unified media planning/buying currency" for online (the "BARB for the Internet") has been debated, discussed, and has failed to emerge, with various bodies disintegrating in the attempt.</p>
<p>The IAB and AOP jointly took up the cause and created UKOM to finally pull it off. They appointed Nielsen to create a panel-based measurement to be ready for January 2010 - called the audience planning system (APS).</p>
<p>Last night it unveiled the details as reported by NMA here - <a href="http://www.nma.co.uk/ukom-reveals-details-of-online-planning-system/3005573.article" rel="nofollow">http://www.nma.co.uk/ukom-reveals-details-of-online-planning-system/3005573.article</a></p>
<p>Am I the only one to be disappointed?</p>
<p>Am I the only one who thinks these panel sizes are so small as to be near meaningless? </p>
<p>4,000 people at work?! How many people go online at work every day in the UK? At least 20 million?</p>
<p>Even this (B2B) site gets almost as many uniques per day as the entire consumer panel.</p>
<p>Is this any better than using <a href="https://www.google.com/adplanner/" rel="nofollow">Google Ad Planner</a>?</p>
<p>We're keen to support this initiative but I'd hoped it would come out of the blocks a little stronger than this?</p>
<p> </p>
<p> </p>
<p>For years now the "unified media planning/buying currency" for online (the "BARB for the Internet") has been debated, discussed, and has failed to emerge, with various bodies disintegrating in the attempt.</p>
<p>The IAB and AOP jointly took up the cause and created UKOM to finally pull it off. They appointed Nielsen to create a panel-based measurement to be ready for January 2010 - called the audience planning system (APS).</p>
<p>Last night it unveiled the details as reported by NMA here - <a href="http://www.nma.co.uk/ukom-reveals-details-of-online-planning-system/3005573.article">http://www.nma.co.uk/ukom-reveals-details-of-online-planning-system/3005573.article</a></p>
<p>Am I the only one to be disappointed?</p>
<p>
<p>Am I the only one who thinks these panel sizes are so small as to be near meaningless? </p>
<p>4,000 people at work?! How many people go online at work every day in the UK? At least 20 million?</p>
<p>Even this (B2B) site gets almost as many uniques per day as the entire consumer panel.</p>
<p>Is this any better than using <a href="https://www.google.com/adplanner/">Google Ad Planner</a>?</p>
<p>We're keen to support this initiative but I'd hoped it would come out of the blocks a little stronger than this?</p>
<div></div>
</p>
<p> </p>
<p> </p>
2009-10-15T16:55:53+01:00
true
3602
12314
false
2009-10-19T09:06:08+01:00