false 23 econsultancy_xml Hi Charles <br /><br />Have you checked our <a href="http://www.e-consultancy.com/publications/internet-stats-compendium/">Internet Statistics Compendium</a> to see if there is anything on this in there?<strong><br /><br /></strong>Usual suspects to check with would be:<br /><ul><li>DoubleClick research / IAB for advertising stuff</li><li>ABCe (who audit newsletters as well as sites) or DMA for email metrics</li></ul> If it helps, we're a B2B niche site, though our site ads do not conform to IAB standards (the boxes to the right), and we get a click through rate of between 0.5%-2.5% depending largely on the advertising brand and advert. On email we roughly follow my 3:2:1 rule i.e. 30% of emails get opened (actually more like 40% and I don't trust open rates any more anyway), 20% of those get clicks and 10% of those click then buy/register/act on the site.<br /><br />Ashley Friedlein<br />CEO<br />E-consultancy.com<br /><strong><br /></strong><blockquote><p> </p></blockquote><p> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">Hi Charles <LineBreak /><LineBreak />Have you checked our <Link URL="http://www.e-consultancy.com/publications/internet-stats-compendium/" Window="Self">Internet Statistics Compendium</Link> to see if there is anything on this in there?<Emphasis><LineBreak /><LineBreak /></Emphasis>Usual suspects to check with would be:<LineBreak /><List Type="Disc"><ListItem>DoubleClick research / IAB for advertising stuff</ListItem><ListItem>ABCe (who audit newsletters as well as sites) or DMA for email metrics</ListItem></List> If it helps, we're a B2B niche site, though our site ads do not conform to IAB standards (the boxes to the right), and we get a click through rate of between 0.5%-2.5% depending largely on the advertising brand and advert. On email we roughly follow my 3:2:1 rule i.e. 30% of emails get opened (actually more like 40% and I don't trust open rates any more anyway), 20% of those get clicks and 10% of those click then buy/register/act on the site.<LineBreak /><LineBreak />Ashley Friedlein<LineBreak />CEO<LineBreak />E-consultancy.com<LineBreak /><Emphasis><LineBreak /></Emphasis><Block Type="Reply"><Paragraph> </Paragraph></Block><Paragraph> </Paragraph></FormattedContent> 2008-06-12T10:03:06+01:00 true 2806 9207 110652 2008-06-12T10:03:06+01:00