Deliverability Audits - which one???

On 09:03:45 8 June 2007 MarcMunier wrote:

 

Hi

One completly free way of getting an idea of your delivery rates is to use sender score:

https://www.senderscore.org/lookup.php?lookup

Just type in the IP that you are using to send the mail and it will give you a score out of 100, if you want a more in depth understanding you can register to get a wider range of metrics. - it's also free to register.

This does have a US bias but is still a good indication as to the reputation of your servers.

Hope this helps


Marc

On 09:26:58 8 June 2007 MarcMunier wrote:

 

IP reputation is one factor of the deliverbility mix, content, data source, brand recognition amongst others all contribute.

IP is really a starting point, if you get a scorce of 80 plus and you are still having issues you may have to look at the content - do you run any form of spam checking before you send your mails out.

Also what has prompted this question are you having issues delivering mails?

Marc

On 09:16:12 8 June 2007 Tanya3 wrote:

 

Thanks for your reply! Does this actually measure inbox deliverability?

On 09:03:45 8 June 2007 MarcMunier wrote:

 

Hi

One completly free way of getting an idea of your delivery rates is to use sender score:

https://www.senderscore.org/lookup.php?lookup

Just type in the IP that you are using to send the mail and it will give you a score out of 100, if you want a more in depth understanding you can register to get a wider range of metrics. - it's also free to register.

This does have a US bias but is still a good indication as to the reputation of your servers.

Hope this helps


Marc

 

 

On 09:50:03 8 June 2007 MarcMunier wrote:

 

The simplest way to check this is to:

1. Get a domain breakdown from your ESP or manually do it in excel (if you have less than 55k emails)
2. Get the top 5 or so domains
3, Register to get an account with each of them
4. Send to these addresses ALONG with you main campaigns

If you get the mails great - if you don't perhaps you should have words with your supplier.

Cheers

On 09:30:19 8 June 2007 Tanya3 wrote:

 

Thanks again!! Yes we do run spam checkers which come up with very low rates. We are not having issues delivering but really, really want to be sure that we are getting there. Our ESP is telling us that we have 95% delivery rates but how certaiin ESPs measure this is subjective.

On 09:26:58 8 June 2007 MarcMunier wrote:

 

IP reputation is one factor of the deliverbility mix, content, data source, brand recognition amongst others all contribute.

IP is really a starting point, if you get a scorce of 80 plus and you are still having issues you may have to look at the content - do you run any form of spam checking before you send your mails out.

Also what has prompted this question are you having issues delivering mails?

Marc

On 09:16:12 8 June 2007 Tanya3 wrote:

 

Thanks for your reply! Does this actually measure inbox deliverability?

On 09:03:45 8 June 2007 MarcMunier wrote:

 

Hi

One completly free way of getting an idea of your delivery rates is to use sender score:

https://www.senderscore.org/lookup.php?lookup

Just type in the IP that you are using to send the mail and it will give you a score out of 100, if you want a more in depth understanding you can register to get a wider range of metrics. - it's also free to register.

This does have a US bias but is still a good indication as to the reputation of your servers.

Hope this helps


Marc

 

 

 

 

On 22:30:24 11 June 2007 SeanDuffy wrote:

 

This is a bit long winded and time consuming to log into every account and find the emails, particulary if there are delays in receiving emails at the ISP. I should know as before we developed our own Inbox monitoring tool a couple of years ago this is what I had to do.

The other thing is you cannot determine when the seed emails will be sent during the campaign. Ideally you want this to be done at the very end of the send as well as before the campaign is sent as you will see some differences on occassions between delivery before you send the campaign and afterwards. This is because the ISP will take into account volume, bounces and complaints which could cause the ISP to change how it delivers the email.

My personal experience of these seeding services is they vary in the speed of results they produce - one I know of takes 24 hours! When evaluating them test this. Don't get too concerned with the make-up of ISP's they test as after AOL, Yahoo, BT and Hotmail I doubt your list will contain a large proportion of other domains - and any of the other domains have limited filtering so you should not get any delivery issues.

I hope this helps. We have a full email deliverability toolkit as part of our delivery platform but we do not offer this as a seperate service. It also contains inbox preview and spam filter checks.

Sean Duffy
Emailcenter

On 09:50:03 8 June 2007 MarcMunier wrote:

 

The simplest way to check this is to:

1. Get a domain breakdown from your ESP or manually do it in excel (if you have less than 55k emails)
2. Get the top 5 or so domains
3, Register to get an account with each of them
4. Send to these addresses ALONG with you main campaigns

If you get the mails great - if you don't perhaps you should have words with your supplier.

Cheers

On 09:30:19 8 June 2007 Tanya3 wrote:

 

Thanks again!! Yes we do run spam checkers which come up with very low rates. We are not having issues delivering but really, really want to be sure that we are getting there. Our ESP is telling us that we have 95% delivery rates but how certaiin ESPs measure this is subjective.

On 09:26:58 8 June 2007 MarcMunier wrote:

 

IP reputation is one factor of the deliverbility mix, content, data source, brand recognition amongst others all contribute.

IP is really a starting point, if you get a scorce of 80 plus and you are still having issues you may have to look at the content - do you run any form of spam checking before you send your mails out.

Also what has prompted this question are you having issues delivering mails?

Marc

On 09:16:12 8 June 2007 Tanya3 wrote:

 

Thanks for your reply! Does this actually measure inbox deliverability?

On 09:03:45 8 June 2007 MarcMunier wrote:

 

Hi

One completly free way of getting an idea of your delivery rates is to use sender score:

https://www.senderscore.org/lookup.php?lookup

Just type in the IP that you are using to send the mail and it will give you a score out of 100, if you want a more in depth understanding you can register to get a wider range of metrics. - it's also free to register.

This does have a US bias but is still a good indication as to the reputation of your servers.

Hope this helps


Marc