1. Dave Chaffey Platinum

    E-marketing Trainer : Consultant : Author at Marketing Insights Limited

    02 September 2004 18:20pm

    dave-chaffey.jpg

    For anyone who is interested in a high-level survey this provides a lengthy summary of the state of different markets. This is an excellent readable overview of E-commerce issues showcasing some key trends although including more US than European examples.

    At the time of posting, this article has became available free online but published in May

    Topics and trends discussed in the different articles include:
    - Relative volume of online purchases and online product research
    - Online retail success factors
    - Travel E-commerce
    - Online auctions
    - Slow growth of Online B2B Exchanges
    - "Virtual fun"
    - Search marketing
    - Online security

    Surprising they missed privacy and SPAM... issues

    First article in series:
    http://www.economist.com/surveys/showsurvey.cfm?issue=20040515

    http://www.economist.com/surveys

    Dave Chaffey
    ============
    Internet Marketing trainer, consultant and author
    eResources and Books: www.marketing-online.co.uk
    Blog: www.davechaffey.com

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