Google adwords
Featured threads
How long should we give our SEO company? 2 replies- Twitter Historical data 2 replies
- Agency & supplier input needed! 0 replies
- Overseas Delivery Calculation 1 reply
- Retail Home Page layout 2 replies
Most viewed threads in last month
Impact of social media on the future of customer service? 464 views- The LinkedIn "Action" Bar - any thoughts? 404 views
- Drop off in Forum Posts here 344 views
- Looking for French SEO specialist for urgent work 276 views
- Agency & supplier input needed! 268 views
Most active threads in last month
Looking for French SEO specialist for urgent work 5 replies- Drop off in Forum Posts here 5 replies
- How i can do online marketing for my business? 5 replies
- Impact of social media on the future of customer service? 3 replies
- Website Analytics help 3 replies
Internet Marketing Consultant at Ambergreen Internet Marketing Ltd
16 September 2005 12:12pm
eTail Optimisation Specialist at Click Funnel Ltd
16 September 2005 13:17pm
Unlike Overture, Google works out an ads position by taking into account two different criteria:
1) The amount you bid or maximum CPC and,
2) The clickthrough rate for the particular advert
Well written ads should get a higher position therefore, so even if you did know what your competitors are bidding you still need to write effective copy for your ads to get a higher position than your competitors. Google also will ensure that you don't bid a huge amount over and above your nearest competitor
There are a number of software tools out there, just type in "ppc bidding amount" into Google, but if this is a one off campaign then its not worth investing in any software.
I would suggest that you try a number of different CPC amounts. Luckily you can change the amount immediately. When you think you've reached an acceptable position then try and write more effective ad copy.
In summary therefore test, test and test again. Hope that's of help.
Andrew Allfrey
http://www.e-prominence.co.uk
On 12:12:41 16 September 2005 DavidRiley wrote:
CEO at PMI
17 September 2005 01:37am
When I look for Adwords keywords, I get a whole list together, then run them through the traffic estimator. You can use both the google keyword tool and overture's to get the words... and then find out which words get significant clicks per day.
I put all that in excel... you can see what the top bids are. I take into account my profit margin, projected conversion rate (I tend to assume 1% at first), then figure my max bid. Once you've bid and let it run for a few days, you'll see your average position. If you can afford to go up higher, then you have that option.
However, I've found it to be as productive but more profitable to keep to positions 3-5 or so.
Brian Carter
http://www.ranking-high-on-search-engines.com
www.777websecrets.com
Internet Marketing Consultant at Ambergreen Internet Marketing Ltd
19 September 2005 10:07am
Can anyone recommend a decent bid mangement tool? I will be running adword and overture accounts for 4 brands with 250+ products. therfore I assume I will eventually have thousands of relevant keywords that I will need to track and report.
eTail Optimisation Specialist at Click Funnel Ltd
19 September 2005 10:51am
Should do the trick very nicely.
Andrew Allfrey
http://www.e-prominence.co.uk
seo phd at seo seo
23 September 2005 19:23pm
www.altus.se/en
ALTUS do have qualified professionals running adwords since 1998
Each products it s own campaign group
ALTUS
Director at Adprecision.net
24 September 2005 09:06am
What type of products or services do your clients sell? Our Adprecision ESP (www.adprecision.net) system takes much of the hard work away in finding the right keywords and writing unique and compelling ad-text for each keyword. In Addition we can frequently change ad-text, URL's automatically through our dedicated links to Overture and Google. This can result in much higher conversion rates forf your client.
Please do contact me for more info.
Director at Adprecision.net
24 September 2005 09:11am
SEO Director at Guava UK
05 October 2005 15:26pm
Bollocks...
Adwords launched in the US and the UK around 2001. Google didn't even have any employees working on it before Salar Kamangar the man responsible for Adwords and Googles financial success joined in 1999.
http://www.google.com/intl/en/corporate/execs.html
Teddie
____________________________
Neutralize
Search Engine Marketing Services
T: +44 (0) 8700 630707
F: +44 (0) 8700 630708
E: teddie@neutralize.com
U: http://www.neutralize.com
____________________________
eTail Optimisation Specialist at Click Funnel Ltd
05 October 2005 15:37pm
You only have to have a look at their website to see that they don't perhaps offer the best ppc bid mangement software. i.e I wouldn't touch them with a barge pole.
Andrew Allfrey
www.e-prominence.co.uk
On 15:26:35 5 October 2005 teddie wrote: