industry average for single page visits

On 16:43:36 11 August 2006 JonBovard1 wrote:

 

50% is about right. I have seen a LOT of web analytics reports for very big sites.
50% is not uncommon.

What is more interesting though is to ask why you would ask that question?
Or perhaps to understand the sources of traffic for that departing 50%. They may be arriving from unrelated sites or derived from 'irrelevant' search engine traffic (unrelated search phrases etc)

jon

On 14:40:43 15 August 2006 sgpratley wrote:

 

I'm not sure if you're asking the right question.
It's afirly normal to have a high proportion of single page visits being to the homepage. That is after all the URL you promote most, and links in to other pages are likely to come from more targetted searches.

The number you need to keep an eye on is the number of single page visits as a percentage of your overall viisits This is sometimes known as you 'bounce rate'
Using that Metric, 50% would be a level you should be working to lower, but still not at all uncommon.

If you only get 10 single page visits out of 1,000 and 5 are to the homepage, you have little to worry about.

If you get 500 single page visits out of 1,000 and 250 are to the homepage, you need to start working on raising your conversion rates.

Hope that helps

On 15:05:16 15 August 2006 danielmarkus wrote:

 

Try to make a breakdown by referring channel. and analyse by perceived relevancy for the visitor.  There are the referrers where you can be certain of relevancy, since the referring site is in the same niche. On the other end you have the accidental keywords that rank you high in search engine result pages. Do't worry about the latter and keep a close look on the first kind of referrer.

Regards,

Daniel Markus

Clickvalue.nl

On 17:06:27 15 August 2006 matthewtodlogantodcom wrote:

 

There is a more interesting metric than this - look at the single page visits as a proportion of all entries to the site on the page instead. To work it out divide single page visits for the homepage by all entries to the site via the homepage and express as a %.

This metric (single access ratio or bounce rate) is far more informative than just looking at single page visits and the overall % which can follow page popularity quite closely.

In this case you will find campaign landing pages with 60% - 80% single access rate quite frequently, where as a good homepage will have a single access rate of less that 20%.

Happy Hunting!

Matthew Tod

Logan Tod & Co.

On 14:52:11 11 August 2006 peterwilson wrote:

 

Afternoon.

We have a client who's homepage accounts for 50% of their single page site visits.  The rest are evenly spread throughout the site so the homepage is in the lead by miles.

I'll accept that every site will have a reasonable % of single page visits for a multitude of reasons but this does seem exceptionally high.

Anyone have a few on what an average level of single page visits might be? 

Thanks