Insurance Stats

Hi there,

Wwe work with a niche insurance company offering motorcycle insurance and a variety of other business and commercial insurance products.

It obvioulsy depends on how competitive the resulting quote is and how user friendly the quote engine, but we usually work on a basis of 20% taking out a quote and then 25% of those taking out a policy. It's always better to be fairly conservative with your figures however and then the client is less likely to expect the world!!

Hope thats of help.

Andrew Allfrey
www.e-prominence.co.uk
Online Marketing Consultants

On 10:24:49 4 December 2006 Emart wrote:

 

Hi All,

I am trying to find some information for a client, who is starting up an insurance website next year.

I have checked on some search websites and some of the treads in here, but can't find what I am looking for. I'm hoping someone can help me, please.

What I need to know is this:
If their website received 100 clicks in a day from ppc;

1. How many quotes might they expect to give?
2. How many of these quotes would convert to sales?

I have been advised that the conversion to sales is from 2% to 7%, but I don't know how accurate this might be.

The company will be a non-advisory online brokeage using a panel of insurers.

I appreciate this is a bit of a long shot, but I though I would give it a go.

Any help would be appreciated.

Regards

Richard

Emart.co.uk

Richard

I suspect it is a bit of a long shot too. 3% seems to be one figure banded about- but the real statistics can be found through an organisation called e-benchmarkers part of datamonitor.

See: http://www.ebenchmarkers.com/clients/ 

If you know someone in any of their insurance clients then they may give you a clue. Also some data hads been gathered over time by Mintel and others and sometimes published in Marketing Week.

See : http://reports.mintel.com/sinatra/reports/search_results/&type=RCItem

Don't forget that different Insurance types will also have different conversion rates, Motor is different to Travel etc.

Good luck

Mark Pavan

On 11:23:25 4 December 2006 AndrewAllfrey wrote:

 

Hi there,

Wwe work with a niche insurance company offering motorcycle insurance and a variety of other business and commercial insurance products.

It obvioulsy depends on how competitive the resulting quote is and how user friendly the quote engine, but we usually work on a basis of 20% taking out a quote and then 25% of those taking out a policy. It's always better to be fairly conservative with your figures however and then the client is less likely to expect the world!!

Hope thats of help.

Andrew Allfrey
www.e-prominence.co.uk
Online Marketing Consultants

On 10:24:49 4 December 2006 Emart wrote:

 

Hi All,

I am trying to find some information for a client, who is starting up an insurance website next year.

I have checked on some search websites and some of the treads in here, but can't find what I am looking for. I'm hoping someone can help me, please.

What I need to know is this:
If their website received 100 clicks in a day from ppc;

1. How many quotes might they expect to give?
2. How many of these quotes would convert to sales?

I have been advised that the conversion to sales is from 2% to 7%, but I don't know how accurate this might be.

The company will be a non-advisory online brokeage using a panel of insurers.

I appreciate this is a bit of a long shot, but I though I would give it a go.

Any help would be appreciated.

Regards

Richard

Emart.co.uk