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<p>Hi Matt,</p>
<p>Really interesting post!</p>
<p>Looking at a few out clients, we're seeing a similar pattern. Always a lower conversion rate for IE6, often substantially so. I'm afraid I can't name names (client confidentiality), but I looked at a range of eCommerce sites, with varying demographics.</p>
<p>I think your factors form good hypotheses, have you looked at the following:</p>
<p>- browser & operating system breakdown - would help explore some of those hypotheses</p>
<p>- browser and internet speed breakdown?</p>
<p>- Does the AOV also differ? Is it better or worse for those customers?</p>
<p>- what are the other site stats like for them? Do they exit at a different page? Do they view more or less pages? What's there bounce rate like?</p>
<p>These latter questions may highlight some areas for testing to see if you can improve it - eg if the bounce rate is much higher for them than others on the homepage then maybe you need to reduce the weight at bit, or you might need to drop the flash image and replace it with a gif.</p>
<p> </p>
<p>Of course, if these are the older customers - they may be researching online, but buying over the phone. Harder to extrapolate but there's plenty you can do to encourage those customers to still place their order:</p>
<p>- put the phone number more prominently on the site - in the header maybe?</p>
<p>- also make the quick order more obvious too</p>
<p> </p>
<p>I'd be really interested to hear where it takes you. Or if you want to pick my brains a bit I'd be happy to help, contact details below.</p>
<p>Chloe</p>
<p>Indium Web Management</p>
<p>www.indiumwebmanagement.co.uk</p>
<p>01865 339 470</p>
<p>chloe at indiumwm.com</p>
<p>Hi Matt,</p>
<p>Really interesting post!</p>
<p>Looking at a few out clients, we're seeing a similar pattern. Always a lower conversion rate for IE6, often substantially so. I'm afraid I can't name names (client confidentiality), but I looked at a range of eCommerce sites, with varying demographics.</p>
<p>I think your factors form good hypotheses, have you looked at the following:</p>
<p>- browser & operating system breakdown - would help explore some of those hypotheses</p>
<p>- browser and internet speed breakdown?</p>
<p>- Does the AOV also differ? Is it better or worse for those customers?</p>
<p>- what are the other site stats like for them? Do they exit at a different page? Do they view more or less pages? What's there bounce rate like?</p>
<p>These latter questions may highlight some areas for testing to see if you can improve it - eg if the bounce rate is much higher for them than others on the homepage then maybe you need to reduce the weight at bit, or you might need to drop the flash image and replace it with a gif.</p>
<p> </p>
<p>Of course, if these are the older customers - they may be researching online, but buying over the phone. Harder to extrapolate but there's plenty you can do to encourage those customers to still place their order:</p>
<p>- put the phone number more prominently on the site - in the header maybe?</p>
<p>- also make the quick order more obvious too</p>
<p> </p>
<p>I'd be really interested to hear where it takes you. Or if you want to pick my brains a bit I'd be happy to help, contact details below.</p>
<p>Chloe</p>
<p>Indium Web Management</p>
<p>www.indiumwebmanagement.co.uk</p>
<p>01865 339 470</p>
<p>chloe at indiumwm.com</p>
2009-10-28T13:08:23+00:00
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2009-10-28T13:08:23+00:00
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