false 60037 html_restricted <p>Hi Matt,</p> <p>if you're mailing a lot of catalogues then quick order's great, it let's the customer order fast without getting side tracked. And often they're coming to your site with a shopping list - so you want them through as fast as possible.</p> <p>BUT of course you want dwell time, and them to see all the other great things on the site. </p> <p>There's no easy solution I'm afraid. You've just got to be aware that you have 2 types of customer - those who use the quick order, and those who don't know it even exists.</p> <p>For those who love quick order, you need to keep them using it (I'm guessing you're conversion rate from that page is very strong - if not you need to have a look into it). And use other marketing methods to let them know about other things that may be of interest. Can you do a "add to your order" after it's been placed? then you could add some extra marketing to the order confirmation page/emails. OR you could market to them about other services via the email / rss / twitter (whatever their preferred mode is) or even via the catalogue...</p> <p>It's a balance every company with a catalogue needs to find, website as marketing tool vs website as order taking channel. Afterall, it's probably cheaper for you to have customers place their order on the website, than via the phone or by post - so there's a cost saving to having a quick order, as well as a good conversion rate.</p> <p>hope that helps</p> <p>Chloe</p> <p>Hi Matt,</p> <p>if you're mailing a lot of catalogues then quick order's great, it let's the customer order fast without getting side tracked. And often they're coming to your site with a shopping list - so you want them through as fast as possible.</p> <p>BUT of course you want dwell time, and them to see all the other great things on the site. </p> <p>There's no easy solution I'm afraid. You've just got to be aware that you have 2 types of customer - those who use the quick order, and those who don't know it even exists.</p> <p>For those who love quick order, you need to keep them using it (I'm guessing you're conversion rate from that page is very strong - if not you need to have a look into it). And use other marketing methods to let them know about other things that may be of interest. Can you do a "add to your order" after it's been placed? then you could add some extra marketing to the order confirmation page/emails. OR you could market to them about other services via the email / rss / twitter (whatever their preferred mode is) or even via the catalogue...</p> <p>It's a balance every company with a catalogue needs to find, website as marketing tool vs website as order taking channel. Afterall, it's probably cheaper for you to have customers place their order on the website, than via the phone or by post - so there's a cost saving to having a quick order, as well as a good conversion rate.</p> <p>hope that helps</p> <p>Chloe</p> 2009-11-02T17:26:53+00:00 true 3622 12393 http://econsultancy.com/forums/other-topics/lower-conversion-rates-for-ie6-users?page=1 2009-11-02T17:26:53+00:00 Mozilla/5.0 (Windows; U; Windows NT 5.1; en-GB; rv:1.9.0.15) Gecko/2009101601 Firefox/3.0.15 (.NET CLR 3.5.30729) 62.172.190.2