Showing posts 11 - 16 of 16
  1. Ashley Friedlein Diamond

    CEO at Econsultancy

    22 September 2006 18:43pm

    ashley-friedlein-favourite.jpg

    More on all this at http://www.e-consultancy.com/forum/103812-re-url-naming-rules.html - see the entire thread. Some useful stuff there including links to other good sites / articles.

    Ashley Friedlein
    CEO
    E-consultancy.com

  2. Paul Walsh

    CEO at Segala

    24 September 2006 13:35pm

    paulwalsh.jpg The W3C Mobile Web Initiative has created best practice guidelines to help developers build Web sites that work better on mobile devices such as PDAs and mobile phones.

    There are a number of benefits associated with short URIs, e.g. typing a URI on a mobile device can be difficult at the best of times.

    However, as Ashley points out, there are some SEO benefits when adding keywords to the string. So, my advice is to keep them short and meaningful.

    http://www.w3.org/TR/mobile-bp/#bpgroupnavlinks is the most appropriate link I could find in the best practices document to help explain why short URIs are important.

    Everyone assumes visitors will use a desktop browser to access the Web. While this may be true 'today', the 'Web on the move' will soon become the norm. So, as I like to put it, you should aim to "measure twice, cut once and render everywhere".

    About the W3C
    The World Wide Web Consortium is responsible for creating standards and best practices such as HTML, XML and the Web Accessibility Initiative Guidelines. It's also managed by Tim Berners-Lee, the guy who invented the Web.

    Kind regards,
    Paul
    Segala, CEO

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  3. Andrew Davies

    Managing Director at True Clarity

    01 November 2006 06:58am

    avatar

    A simple example of why readable url's work so well is to find this very forum thread on google by using the words "forum readable url".

    RE: Readable URL's | Forum | E-consultancy.comTop experts discuss the latest thinking and best practice on e-commerce and internet marketing topics including search marketing, affiliate marketing, ...
    www.e-consultancy.com/forum/104657-re-readable-url-s.html - 36k -

    You can see how the bold words in the url have been used and how this is putting the page at the top of the results. Powerful stuff this.

    Andy.
    http://www.trueclarity.co.uk/

  4. David Bashford

    Principal at myITdirector

    01 November 2006 14:37pm

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    Andy - thanks for drawing attention to this ....a great example, if I have got my terminology right, of the "long tail" in action.....

    An excellent best-practice example from e-consultancy... well done guys !

     

  5. dj barker Bronze

    Online Marketer at Large

    01 November 2006 15:28pm

    db.gif i agree, this really is a great example of best-practice paying off. all of the following are contributing factors:
    1. keywords in the page title
    2. the 'readable URL' itself
    3. easy to reach (by search spiders) internal links including the keywords
    4. links from external sites including the keywords (eg: http://quarries.businesscarr.com/sh.cfm?sq=URL&topic=marketing)
    5. keywords in emphatic tags within the page (in this case, the phrase 'Readable URLs' occurs in 'h1', 'b' and 'a' tags within the page)

    On 14:37:02 1 November 2006 DavidGB wrote:

     

    Andy - thanks for drawing attention to this ....a great example, if I have got my terminology right, of the "long tail" in action.....

    An excellent best-practice example from e-consultancy... well done guys !

     

     

  6. David Bashford

    Principal at myITdirector

    01 November 2006 17:12pm

    avatar

    Thanks Daniel ...

     

     

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