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Technical Manager at The Union Advertising Agency
10 June 2002 11:09am
Does anyone have any recent UK/Europe stats for online sales conversion of Browse to buy ratios?
I've been searching in vain a for 2 days now so any help at all would be appreciated.
Project Manager at Invisible Site
10 June 2002 12:30pm
Hi,
Have you tried the following sites?
www.nua.com
www.cyberatlas.com
www.emarketer.com
If you're willing to pay for data, you might want to try
- the estats database on www.emarketer.com
- www.idc.com
- www.forrester.com
In the meantime, I'll look around my research sources to see what I can come up with.
cheers, geoff
geoff@netstatistica.com
On 11:09:55 10 June 2002 bavdav wrote:
>Does anyone have any recent UK/Europe stats for online
>sales conversion of Browse to buy ratios?
>
>I've been searching in vain a for 2 days now so any help
>at all would be appreciated.
CEO at Econsultancy
10 June 2002 12:38pm
You could try asking the Interactive Media in Retail Group (IMRG) nicely? They should shortly have this data as part of their *Index though this is normally a members-only service.
*see http://www.imrg.org/8025696F004581B3/(search)/2DB24423577C95E880256B4F005F2394?Opendocument&highlight=2,
"The IMRG Index will shortly be extended to more sectors and collect actual numbers of transactions, average spend per visit for each sector and conversion rates."
Hitwise (http://www.hitwise.co.uk/ss/) have just added a crude way of measuring browse-to-maybe-buy to their measurement services (by looking at the ratio of non-secure pages visited to secure pages) so you could try them.
Otherwise, anecdotal evidence would suggest the range is 2%-12% with only a few top e-tailers, like Amazon, in the top quartile with most e-tail sites closer to around 5%.
Technical Manager at The Union Advertising Agency
10 June 2002 13:49pm
Yeah, I already tried those sites but free info is very hard to come by. I appreciate your help.
Thanks
Barry
On 12:30:02 10 June 2002 geoffchoo wrote:
>Hi,
>
>Have you tried the following sites?
>www.nua.com
>www.cyberatlas.com
>www.emarketer.com
>
>If you're willing to pay for data, you might want to try
>- the estats database on www.emarketer.com
>- www.idc.com
>- www.forrester.com
>
>In the meantime, I'll look around my research sources to
>see what I can come up with.
>
>cheers, geoff
>geoff@netstatistica.com
>
>
>On 11:09:55 10 June 2002 bavdav wrote:
>>Does anyone have any recent UK/Europe stats for online
>>sales conversion of Browse to buy ratios?
>>
>>I've been searching in vain a for 2 days now so any
>help
>>at all would be appreciated.
Technical Manager at The Union Advertising Agency
10 June 2002 13:50pm
Thanks for the tips, even anecdotal stats have proved hard to come by.
Barry
On 12:38:52 10 June 2002 Ashley wrote:
>You could try asking the Interactive Media in Retail Group
>(IMRG) nicely? They should shortly have this data as part
>of their *Index though this is normally a members-only
>service.
>
>*see http://www.imrg.org/8025696F004581B3/(search)/2DB2442-
>3577C95E880256B4F005F2394?Opendocument&highlight=2,
>
>"The IMRG Index will shortly be extended to more
>sectors and collect actual numbers of transactions,
>average spend per visit for each sector and conversion
>rates."
>
>Hitwise (http://www.hitwise.co.uk/ss/) have just added a
>crude way of measuring browse-to-maybe-buy to their
>measurement services (by looking at the ratio of
>non-secure pages visited to secure pages) so you could try
>them.
>
>Otherwise, anecdotal evidence would suggest the range is
>2%-12% with only a few top e-tailers, like Amazon, in the
>top quartile with most e-tail sites closer to around 5%.