SEO Google and Yahoo

I am puzzled. we have a high ranking on Google - either no. 1 or 2 - for our basic key  words but a very low ranking on Yahoo - about no. 35 or 40.

What does each search engine look at to arrive at its rankings?

Thanks - do you reckon its one r the other then? If so, I will probably go pay per click on Yahoo & see results.

On 14:08:28 17 September 2007 Loz wrote:

 

That's the question that thousands of SEO professionals ask themselves every day!

You should be asking yourself if it's worth jeopardizing your excellent Google ranking in pursuit of results on Yahoo! Given the latter's significantly smaller reach you may want to spend time on other initiatives.

Thanks. Your advice on Google much appreciated.

On 14:14:54 18 September 2007 DenisK wrote:

 

Although Yahoo is being used less than Google, it also attracts a different type of user.  Let's not forget that Google is more of a search engine while Yahoo is more of a comprehensive portal.  

We always aim to get good rankings for our customers in all search engines and achieve a good balance instead of focusing only on Google.  You will be suprised how many customers actually come from other routes and search engines.  

Take Arianna in Italy for instance....  Sina in China....  many quality customers but not from Google.  I think a good balance is the best way to go...