false 13949 plain_text <p>Greetings:</p> <p>Recently reviewed the excellent Benchmark report from e-cons... but saw no reference to that once hot-topic of "unclicked response rates. I'd experiemented with measuring them in the past but quickly saw that the additional CPM was not generating a positive ROI. Mind you, I had a hell of a difficult URL to try to remember, so it wasn't the be all end all of a test.</p> <p>I was prompted to start thinking about it again when I saw a tradedoubler report for a client that indicated that about 50% of the accounts acquired we're "out of session," i.e. they came through the system as expected but only later transacted. Mind you, it's with a FAR more memorable URL... ay thoughts or, better yet, on real data on unCTRs?</p> <p>Cheers</p> <p>Alex Czajkowski <br />British Isles Gaming Ltd</p> Greetings: Recently reviewed the excellent Benchmark report from e-cons... but saw no reference to that once hot-topic of "unclicked response rates. I'd experiemented with measuring them in the past but quickly saw that the additional CPM was not generating a positive ROI. Mind you, I had a hell of a difficult URL to try to remember, so it wasn't the be all end all of a test. I was prompted to start thinking about it again when I saw a tradedoubler report for a client that indicated that about 50% of the accounts acquired we're "out of session," i.e. they came through the system as expected but only later transacted. Mind you, it's with a FAR more memorable URL... ay thoughts or, better yet, on real data on unCTRs? Cheers Alex Czajkowski British Isles Gaming Ltd 2003-06-05T08:12:24+01:00 true 606 1356 100089 2003-06-05T08:12:24+01:00