Viral Marketing Success Stories

Paul

Have posted this up here to share with other users. Will e-mail you separately.

The most successful ones I've seen recently are:

- MTV's election-time 'Stereo MPs' - a spoof music/dancing thing where you could make different politicians dance to different music, etc
- Channel 4's 'Gay-o-meter' publicising this year's 'Metrosexuality' programme, where you fill out questions to be told how 'gay' or 'straight' you are
- www.politicalcompass.org - where you sit along 2 political scales

Sorry don't have URLs for first 2 - suggest you go look at their sites.

In each case, I was genuinely interested and/or amused, liked the experience and forwarded it onto a load of people. Job done.

Sam

ps There was another, but this was less 'suitable' for this environment (involving how well you could spot silicon from natural - and we're not talking chips...)

On 21:26:52 3 July 2001 Paul Reilly wrote:
>I'm looking for viral success stories to publish in my
>Viral Marketing E-Zine
>
>Email me on: -
>
>paul@systemsinplace.co.uk
>
>
>Kind Regards
>
>Paul Reilly
>Editor - Viral Marketing E-Zine
>http://www.systemsinplace.co.uk/e-zine.html