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<p>Hi Lucy,</p>
<p>Ultimately it is down to quality and execution of the viral. However, seeding is proven to help. I've been working in seeding for four years (so I probably would say that!) but every campaign needs seeding to get started - generally speaking this involves contacting most influential bloggers. </p>
<p>Even if you have a very strong viral and place it on youtube, it will not necessarily get 500k views (what is generally considered as a successful viral). What is required, is as many opportunities to 'discover' the content on the web - this means adding it on reddit, all of the other video sharing sites and letting bloggers know about it.</p>
<p>The key part of blogger relations is identifying people who will find the viral interesting - is it a mobile phone or ice cream. Does it include dancing? For every element of a viral there is a community online who will find it relevant.</p>
<p>For stats, I think that 40 blogs posts is generally the target amount for a decent viral. Although, the more that people embed it, the better.</p>
<p>If you come across a viral on youtube, you can access the stats for it, and you'll see from this that thousands of views can come from one post on a high traffic blog. For me, it's all about these blogger relations.</p>
<p>There's a few case studies on my website at http://www.viralseeding.com if you want to see a bit more.</p>
<p>Cheers,</p>
<p>Lee</p>
<p>Hi Lucy,</p>
<p>Ultimately it is down to quality and execution of the viral. However, seeding is proven to help. I've been working in seeding for four years (so I probably would say that!) but every campaign needs seeding to get started - generally speaking this involves contacting most influential bloggers. </p>
<p>Even if you have a very strong viral and place it on youtube, it will not necessarily get 500k views (what is generally considered as a successful viral). What is required, is as many opportunities to 'discover' the content on the web - this means adding it on reddit, all of the other video sharing sites and letting bloggers know about it.</p>
<p>The key part of blogger relations is identifying people who will find the viral interesting - is it a mobile phone or ice cream. Does it include dancing? For every element of a viral there is a community online who will find it relevant.</p>
<p>For stats, I think that 40 blogs posts is generally the target amount for a decent viral. Although, the more that people embed it, the better.</p>
<p>If you come across a viral on youtube, you can access the stats for it, and you'll see from this that thousands of views can come from one post on a high traffic blog. For me, it's all about these blogger relations.</p>
<p>There's a few case studies on my website at http://www.viralseeding.com if you want to see a bit more.</p>
<p>Cheers,</p>
<p>Lee</p>
2009-09-14T17:03:33+01:00
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2009-09-14T17:03:33+01:00
195.54.244.136