In need of advice, 8 Jul 2003

… same way that FAST has been doing for a while As for viral marketing, the current poster child would have to be HotMail, currently … (see link). Looks like a pretty good case study to me, viral marketing can be spectacular if you get it right. The name …
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In need of advice, 4 Jul 2003

… I could help give me a buzz, but ignore all that rubbish about the technical problems with Flash and the need for a good viral marketing campaign. You either need to work out where your business is going to come from, and why, or if you already know it, …
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Examples of viral content, 3 Jul 2003

VIRAL CONTENT Here are a couple of links to some viral video stuff. It's content that's created especially for the … it's interesting that these clips are specifically cut to drive "viral" awareness on the internet. It is then distributed through small …
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Viral marketing - acccording to Dr Wilson, 3 Jul 2003

… will usually do it much faster. Viral marketers practice delayed gratification. They may … e-mail, website, graphic, software download. Viral marketing works famously on the … of others' resources The most creative viral marketing plans use others' resources …
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In need of advice, 30 Jun 2003

… to earlier, but I wouldn't pay for traffic, until I could convert it personally (more on that later). The guy who mentioned viral Flash games is also onto a winner there, personal recommendation is a VERY powerful source of traffic if you get it right. …
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In need of advice, 30 Jun 2003

… feedback from individuals may also work for you, Your imagery and look and feel is great, if you did undertake email and especially viral marketing, it may work for you. I would start with the website first though, and work the rest in as you go. Good …
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In need of advice, 29 Jun 2003

Hi, Yes, viral games would definitely help. I'm a flash games specialist, www.flashsoft.tv . Email me and we can talk further about how to use viral games to promote your services. phil.
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In need of advice, 29 Jun 2003

… Fudgeman or The Memory Game), you would instantly have a viral marketing component. Actually, you might want to add an " … hearts of your customers, and would give you the viral marketing component. Besides that, you could try Google Adwords advertising …
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Question regarding avatar-based user interfaces, 17 Jun 2003

… the hispanic accent, but I think the implementation is a little too clunky to be compelling, so probably won't go viral as the client may have wanted. http://www.shockingtimes.com/flash/ Here's another avitar type technology I really like and works …
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Compendium of Industry benchmarks, 25 Mar 2003

… .? Average >response rates for a compelling competition might be more >relevant? > >US to UK ratio thing is interesting - guess this will vary >by sector? Or is the online US population 10 X bigger...? > >Viral effect also a good one to benchmark.
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Compendium of Industry benchmarks, 24 Mar 2003

… -in etc.? Average response rates for a compelling competition might be more relevant? US to UK ratio thing is interesting - guess this will vary by sector? Or is the online US population 10 X bigger...? Viral effect also a good one to benchmark.
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Compendium of Industry benchmarks, 24 Mar 2003

… 7-14 c) Average entries to an online competition: 3,000 - 8,000 d) Ratio to calculate US vs UK performance: 10:1 e) "Viral" / Referral effect of succesful email campaign: 15-25% For click-thru on banners, it might be useful to note that well placed " …
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Question regarding avatar-based user interfaces, 7 Mar 2003

… . And, I understand the technology has moved on quite a bit and can be used much more flexibly (have seen a recent viral marketing campaign where you send an avatar who will read out your message). It just seems so applicable to so many applications... …
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Content Management Case Study: Magicalia, 19 Sep 2002

… our content model, the more we have seen direct revenue benefits in the form of increased user loyalty, increased viral activity (users referring other users) and increased page impressions per visit. Finally, although the architecture itself is now …
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Viral Marketing & Lycos' new 'Viral Chart', 1 Aug 2002

… simply refreshing the page will not improve a Virals position in the Chart. The top ten … at least clarifies how Lycos rank the virals. However, there is still the issue that … involved, i.e., how many times each viral has been viewed that day. Assuming, …
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