Viral Campaigns - ROI + success measurement, 14 Aug 2001

… up before, but how do we measure - in terms of ROI - the impact of a viral campaign? In fact, how do we track a viral campaign's impact when it can be that someone forwards an email to a friend and we don' …
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Viral marketing? How about stopping Tube PPP?, 17 Jul 2001

… up a random one if you'd rather not leave your own. Every name counts. I wonder if anyone has proposed running a serious viral campaign to the Evening Standard (or London Underground) on this topic yet? Think I might give them a call... In the meantime, …
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Viral Marketing Success Stories, 16 Jul 2001

… :52 3 July 2001 Paul Reilly wrote: >I'm looking for viral success stories to publish in my >Viral Marketing E-Zine > … @systemsinplace.co.uk > > >Kind Regards > >Paul Reilly >Editor - Viral Marketing E-Zine >http://www.systemsinplace.co.uk/e-zine. …
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Calling all e-consultants..., 9 Jul 2001

… printed"? 13 Were you ever tempted to subscribe to Lastminute.com shares? On 11:28:33 9 July 2001 Sam wrote: >We are creating a viral marketing device - some sort of >quiz to test how much of an 'e-geek/e-bore' people are. >The aim is that people …
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Calling all e-consultants..., 9 Jul 2001

We are creating a viral marketing device - some sort of quiz to test how much of an 'e-geek/e-bore' people are. The aim is that people think it is so earth-shatteringly relevant, clever and amusing that they forward it onto loads of their colleagues. Bob' …
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Viral Marketing Success Stories, 3 Jul 2001

I'm looking for viral success stories to publish in my Viral Marketing E-Zine Email me on: - paul@systemsinplace.co.uk Kind Regards Paul Reilly Editor - Viral Marketing E-Zine http://www.systemsinplace.co.uk/e-zine.html
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Integrated Jaguar campaign shows the way forward, 10 Jan 2001

… marketing director, said the car may be launched through 'viral' internet marketing and may be the first modern Jag to … mediaguardian.co.uk/newmedia/story/0,7496,420379,00.html) "Viral internet marketing...without TV advertising support…web chat rooms to …
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eCRM – what is it and how do you go about it?, 30 Oct 2000

… . This is more about encouraging inter-user interaction through discussion forums, user-generated content, messaging functions, ratings, auctions, viral marketing etc. Companies who specialize in this area include eLoyalty (US) and etribes (UK). 2. Why …
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