E-marketing Essentials - June 2005, 8 Jun 2005

… -inform-web-design 2. Managing an E-commerce Team:Integrating Digital Marketing into … - an important part of Digital strategy. Here are two examples of the … integration See http://www.davechaffey.com/E-marketing-Insights Originally published for …
Other Topics

From Paper to Page – what’s the ideal web design process?, 18 Mar 2005

… UK mind set. As one example, e-commerce in China is at a … got your value proposition, brand, commercial strategy, target audience etc. properly defined…] … opportunities for targeting, content personalisation, partnership strategies and so on For the above …
Other Topics

White-label commerce platforms - case studies, best practice?, 13 Jan 2005

… www.screenpages.com) we have used Microsoft Commerce Server to create and manage white- … permit the rapid deployment of “clone” e-commerce websites, with templates (via XSLT or … from? The logical extension of this strategy can be used to support multiple, …
Other Topics

Multi-channel retailing: research about offline driving online sales and vice versa, 15 Dec 2004

… accounted for 85 percent of e-commerce, which means that most … play in the media mix (e.g. Dove Nutrium case study ( … from DoubleClick site 4.2 E-Tailers and Print Catalogs – article … are focusing on a dual strategy of online and catalogues, so …
Other Topics

Why are marketers still clueless about web content?, 12 Nov 2004

… a "Skip Intro" for his website. If commerce is selling with people, then e-commerce is selling with content. Content management … should ever let near developing a web branding strategy for your website. (Particularly if they happen …
Other Topics

E-consultancy interview: best practice affiliate marketing, 30 Jun 2004

… /about/uk.jsp A single network strategy allows merchants to concentrate their resources … competitive commission offering and a communication strategy, direct and through the network, … of evidence that affiliates drive e-commerce sales but do you …
Other Topics

Do You Fail To Sell Online Because You Ignore This Important Fact?, 18 Jun 2004

… you’re responsible for a website sales strategy of a branded company, then there is … to serve customers from abroad with e-commerce. Wholesalers found a good channel to … our research shows that the above strategy, while work intensive, does work. Summary …
Other Topics

Brand Consultancy / Expertise, 27 Jun 2003

… understand branding — and how an e-commerce strategy fits into the whole picture … to undertake comprehensive user testing of e-commerce websites, prior to launch. … of technical expertise — proven expertise with e-commerce platforms, and integration with back …
Other Topics

Specialist in product development, purchasing, channel marketing and supplier management, 18 Aug 2003

… within >IT, I wish to stretch my skills further within an >e-commerce/mobility environment utilising strengths gained >in … formulating sales, >purchasing, marketing and distribution strategies for PC >components, peripherals, monitors and …
Other Topics

Viral marketing - acccording to Dr Wilson, 3 Jul 2003

… with marketing? Viral marketing describes any strategy that encourages individuals to pass on … , a carefully designed viral marketing strategy ripples outward extremely rapidly. Elements of … Web marketing and e-commerce trends and strategies. I'm using two …
Other Topics

In need of advice, 30 Jun 2003

… and present a long-term strategy to drive consistent, qualified traffic. … just about anywhere] try the e-consultancy directory at http://www. … long term PR and marketing strategy that address off and online … you. 6. It's an e-commerce site you are asking …
Other Topics

Brand tracking, 28 Oct 2002

… to >>attract and keep our customers. >>[Historical e-commerce report] >>6. Our customers can state quite clearly and simply >what >>is … >>11. Details of our brand and the strategy that drives >it >>are well documented and that …
Other Topics

Brand tracking, 25 Oct 2002

… in order to >attract and keep our customers. >[Historical e-commerce report] >6. Our customers can state quite clearly and simply what >is … ] >11. Details of our brand and the strategy that drives it >are well documented and that …
Other Topics

Brand tracking, 25 Oct 2002

… in order to attract and keep our customers. [Historical e-commerce report] 6. Our customers can state quite clearly and simply what is important … ] 11. Details of our brand and the strategy that drives it are well documented and that …
Other Topics

which one of these appeals to you the most?, 12 Aug 2002

… 's no point using words like "Strategy", "Metrics", "ROI", "CPM", "user friendly", " … Strategy…the secret of profitable >e-mailing > >6. Instant Business…your own ready … Internet >to do research > >10. Understanding E-Commerce…A beginners guide to > …
Other Topics