Best practice online customer data capture, 30 Aug 2006

… >information the more valuable the customer base becomes >and the more potential there is for eCRM and improved >customer retention and acquisition > > >2. Pre-registration > >–Always be open and honest about data capture and >data usage. Clearly …
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Online forums and Bulletin Boards - build your own or get off the shelf?, 22 Aug 2006

… blogs, feeds,etc). Any tips on what I should be looking for? Has there been a study done on levels of retention achieved by implementing forums or blogs? Or similar documentation I can refer to for in order to create my recommendations?   …
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Online forums and Bulletin Boards - build your own or get off the shelf?, 18 Aug 2006

… , blogs, feeds,etc). Any tips on what I should be looking for? Has there been a study done on levels of retention achieved by implementing forums or blogs? Or similar documentation I can refer to for in order to create my recommendations?   …
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Example or an SEO best practice site, 26 May 2006

… and SEO are not compatible? We're seeing many clever bits of technology on sites like Flickr, but how many of these applications help ranking? There is nothing on http://www.xponsetech.com/seo.html suggesting any strategy for customer retention either.
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Most common Internet Marketing mistakes?, 23 May 2006

… " than the business itself. So for that reason as much effort needs to be made - especially with things like customer retention which can directly relate to how easy a customer finds it to navigate the site. Businesses should realise that if they have a …
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Most common Internet Marketing mistakes?, 23 May 2006

… " than the business itself. So for that reason as much effort needs to be made - especially with things like customer retention which can directly relate to how easy a customer finds it to navigate the site. Businesses should realise that if they have a …
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Most common Internet Marketing mistakes?, 21 May 2006

… " than the business itself. So for that reason as much effort needs to be made - especially with things like customer retention which can directly relate to how easy a customer finds it to navigate the site. Businesses should realise that if they have a …
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Most common Internet Marketing mistakes?, 21 May 2006

… " than the business itself. So for that reason as much effort needs to be made - especially with things like customer retention which can directly relate to how easy a customer finds it to navigate the site. Businesses should realise that if they have a …
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Cost advantages of email marketing, 18 May 2006

… . It costs less to retain an existing customer than to acquire a new one; email marketing can help you minimize the customer retention cost. According to a study 42% of small businesses will use various methods of email marketing by 2006. Go ahead, and be …
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Fire all your marketing staff – you don’t need them, 16 May 2006

… adjust customer user flows through the site. Just think about your "online marketing wheel/framework" - acquisition, conversion and retention are all parts managed by marketers and it needs to be closely integrated between the different functions. I …
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Fire all your marketing staff – you don’t need them, 12 May 2006

… two metrics that we should obsess about are 1) Customer Experience and 2) Customer Satisfaction. All the rest (like conversion and retention metrics) would then take care of themselves. And yet, of all the metrics and KPIs I ever hear discussed, these two …
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Fire all your marketing staff – you don’t need them, 11 May 2006

… two metrics that we should obsess about are 1) Customer Experience and 2) Customer Satisfaction. All the rest (like conversion and retention metrics) would then take care of themselves. And yet, of all the metrics and KPIs I ever hear discussed, these two …
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Valuation of web design & SEO business, 9 Mar 2006

… recommendation - ask their current clients how the agency's work is valued in terms of input and results. Quality of people & retention of people over time - you should be able to assess whether the people employed at the company are likely to add long …
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E-marketing Essentials - March 2006, 9 Mar 2006

… led "Consumer Experience".   I think that it is even more important than you state; consumer experience is not just about retention, its also about sales.   In the insurance world that I know well probably 75% of the buying decision is made on the …
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E-marketing Essentials - March 2006, 6 Mar 2006

… focus of e-businesses turns more from customer acquisition to retention and growth. Two of my articles for this month, … a consistent quality of experience across customer acquisition, conversion, retention and growth. Even for smaller organisations it is …
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