Marketing Position, 9 Apr 2004

… have been doing a lot of work in the travel and lifestyle industries particulalry with respect to customer acquisition and retention strategies using online technology. I am currenlty working on a contract basis with one of the large media agencies on an …
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Less copy is more on websites - any evidence from user studies?, 8 Mar 2004

… , well, this is going to be a big deal as people look beyond usability to see how they can improve conversion/retention rates. Persuasive design links the user buying experience to a company's sales process, theoretically bridging the buy/sell vacuum …
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Last call to online retailers for site data, 11 Feb 2004

… online retailers to help gauge site performance and ROI. We have been collating data related to customer acquisition, conversion and retention, from a range of online retailers in the UK. If you haven't yet signalled that you want to contribute in …
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Integrated Online Marketing and measurement / analytics, 8 Feb 2004

… systems) This formed the basis of our acquisition and retention strategies and allowed us for example to: · Calculate … mailings (with resultant CTRs of over 40%) · Understand retention issues more clearly and target communications more effectively · …
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Seeking Account Managers, 27 Jan 2004

… , affiliates and email * Website build, maintenance and optimisation with experience of e-commerce conversion and retention. You should also be: * Able to think strategically, demonstrating strong negotiation skills and a real flair for …
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Cookies, 16 Dec 2003

… . >Of course. But you are overlooking the fact that >Regulation 6 does not apply AT ALL to server side data >retention. It only applies to information stored >"in the terminal equipment of a subscriber or >user". But regulations apply to " …
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Cookies, 16 Dec 2003

… too) > Of course. But you are overlooking the fact that Regulation 6 does not apply AT ALL to server side data retention. It only applies to information stored "in the terminal equipment of a subscriber or user". So there can be no breach of …
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Tender process for web develop project, 18 Nov 2003

… be considered as one of your six potential suppliers, and you are more than welcome to speak to any of our clients - we have a 92% retention rate of which we are justifiably proud. Let's have a chat and discover exactly what you need and if we may be of …
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RFC: Churn Decay Rates on Membership Lists (.xls Model), 10 Nov 2003

… into this sort of thing. MatM P.S. One could (of course) flip these rates on their heads, and call them "retention rates". But since the actual consumer action being measured in each case is the rate of unsubscribes, I thought it might be better …
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Online Marketing – toolbox of approaches, 27 Oct 2003

… what you want them to (register, subscriber, buy etc.) 3. Retention – getting them to come back, stay loyal, spend more etc. … though real time chat, knowledge bases, telephone support etc. 3. RETENTION 3.1 E-mail Marketing – using e-mail to maintain …
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Look how far design has come?, 10 Apr 2002

… your songs. It occurred to me that we >are, indeed, not just representing a skill set that is for >propeller-heads and anal-retentives. If Apple is harping >on the IA of an embedded OS in a high-end consumer device, >then IA is indeed a very hip, …
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Look how far design has come?, 18 Jan 2002

… it organizes your songs. It occurred to me that we are, indeed, not just representing a skill set that is for propeller-heads and anal-retentives. If Apple is harping on the IA of an embedded OS in a high-end consumer device, then IA is indeed a very hip, …
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Targeted online marketing + integration across channels, 18 Jan 2002

… attributes, user-configured preferences, dynamic personalisation, collaborative filtering etc.) is at its best when used for customer retention purposes and for maximising the value per customer, both key CRM objectives. As the relationship with the …
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Don't talk about CRM, do it!, 2 Nov 2001

… > >Aren't you sick of people telling you that "the >important thing is to focus on your customers"? And >that "increasing retention by five per cent increases >profitability by 25 to 95 per cent"? And even: >"The secret is to understand and respond …
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Don't talk about CRM, do it!, 17 Oct 2001

… it. Aren't you sick of people telling you that "the important thing is to focus on your customers"? And that "increasing retention by five per cent increases profitability by 25 to 95 per cent"? And even: "The secret is to understand and respond to …
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