Where B2B leads B2C, 5 Nov 2009

The only area I can think of in digital marketing where B2B is ahead of B2C is lead nurturing & scoring.    Is this your experience or am I smoking something?  (Or both).
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Payment models for online authors, 29 Jul 2009

… do we do it by site metrics such as views, visitors etc? This is for quite a niche B2B market rather than "consumer" lead markets however the commissioning models may be very similar. I'd also be interested …
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B2B Digital Marketing Specialists - please step forward!, 24 Jul 2009

… and deliver branding, user experience design and content marketing to the likes of PepsiCo, Crossrail, National Policing Improvement Agency and Grosvenor. Our approach to B2B marketing includes nose to tail user centred thinking that …
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B2B Digital Marketing Specialists - please step forward!, 28 May 2009

Just came across some stats (from MarketingProfs / Forrester via eMarketer) which supports the fact that B2B Marketers Turn to Digital Tactics
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B2B Digital Marketing Specialists - please step forward!, 27 May 2009

… .uk) and all we do is B2B, with a focus on technology companies. … re essentially a strategic consultancy with a B2B marketing agency attached -- and these days that … PPC to Online PR, social media marketing, web builds, traffic-generating campaigns... you …
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B2B Digital Marketing Specialists - please step forward!, 26 May 2009

… of organising any specific B2B web marketing events where we can … suppliers who specialise in the B2B market - count me in. The … post are spot on - the B2B market is generally good margin … could grasp the concept that B2B affiliate might work. We got …
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Looking for good LeadGen Company, 21 Aug 2009

… good training resources for BDM folks in the eCommerce market.  I'm sure if I googled B2B telesales or telemarketing there's a zillion books, DVDs … . But can anyone personally recommend any good course material? (To suit the UK market)
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list cleaning - b2b, 21 Aug 2009

… and it's certainly broad) , but bought in B2B lists seem such poor quality. Twice this … folks who've been happy with their recent marketing; and both said - 'we don't buy lists … temp, and phone clean it yourself. A B2B list is so much shorter thana  B2C …
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Help selecting affiliate network provider, 19 Jul 2009

… Jake's comment and review the Affiliate Marketing Buyer's Guide - after all that is … on (again, review who manages them).  B2B affiliate programmes tend to be far more … review the competency of the network with B2B campaigns – maybe ask for case studies in …
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Help selecting affiliate network provider, 30 Jun 2009

… was wondering if there are any digital marketing experts out there that would be able … advice on the world of affiliate network marketing? My organisation are lauchning a website selling services relevant to B2B professionals (training courses) and I'm …
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B2B Digital Marketing Specialists - please step forward!, 9 Jun 2009

… for Indium Web Management, an online marketing agency based in Oxford. We work … find the skill set needed to market B2B and B2C companies through the … brochures - Website project management - Online marketing strategy creation Thanks Chloe Thomas …
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B2B Digital Marketing Specialists - please step forward!, 3 Jun 2009

… online performance. Working almost entirely with B2B clients, we provide website design, … services acting as an external digital marketing specialist. We work with our clients … real, tangible results through internet marketing. Our strategy is to set and …
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Digital agency recommendations, 3 Mar 2009

… this month (March). Experience of working with financial services companies is preferred, as is experience of working within internal communications and b2b marketing. Thanks
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B2B Digital Marketing Specialists - please step forward!, 30 May 2009

Hi Ashley, As you may already know, we are completely B2B.  We deal primarily with two areas:  Web Development and Online marketing.  Having said that though, we only work on Microsoft and IBM platforms …
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B2B Digital Marketing Specialists - please step forward!, 29 May 2009

… to universities and have delivered some great results in the B2B sector. Some of our favourites include: Casewise.com: provided … and software provider InfoUK.com: Not only have we built and marketed this website, but we have also put in place an …
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