Cookie Expiry Length, 29 Sep 2009

… base e.g. if you're selling CDs then the consideration/purchase window is *much less* than if you're selling mortgages so your cookie expiry length would, presumably, be much shorter too. Crudely speaking I guess your cookie expiry length could be as …
Best Practice

How is the Credit Crunch Affecting your Business?, 20 Jun 2008

… messages? How many people do you know who decided they could get rich quick by getting dozens of buy-to-let mortgages and become property millionaires.  A lot of them heading for bankrupcy. Then there are the building firms who are have …
Other Topics

PPC Bid Management & Optimisation Tools, 5 Dec 2007

… around “common interests” based on searches. Anyone, regardless of age, gender or race can be interested in football, mortgage rates, gaming or online dating. Because we are building communities around common interests, we will build a large, sustainable …
Other Topics

Can anyone recommend a web agency, 5 Dec 2007

… around “common interests” based on searches. Anyone, regardless of age, gender or race can be interested in football, mortgage rates, gaming or online dating. Because we are building communities around common interests, we will build a large, sustainable …
Other Topics

Measuring brand awareness online for paid search and aggregators, 12 Nov 2007

… of this cycle being product dependant is interesting and true, but sometimes the results can be surprising. In the specific case of mortgages we have seen that the "research" phase can be completed in one or two days (which I guess is closely linked to …
Other Topics

Measuring brand awareness online for paid search and aggregators, 12 Nov 2007

… of this cycle being product dependant is interesting and true, but sometimes the results can be surprising. In the specific case of mortgages we have seen that the "research" phase can be completed in one or two days (which I guess is closely linked to …
Other Topics

Measuring brand awareness online for paid search and aggregators, 27 Sep 2007

… of this cycle being product dependant is interesting and true, but sometimes the results can be surprising. In the specific case of mortgages we have seen that the "research" phase can be completed in one or two days (which I guess is closely linked to …
Other Topics

Measuring brand awareness online for paid search and aggregators, 26 Sep 2007

… on the product / service. The buying 'window' for a CD online is around 30 minutes I believe, somewhat longer for a mortgage... However, we often find that over a 3 month period for example an end-buyer/customer/subscriber of ours might: - Search on, say …
Other Topics

Are online advertising budgets feeling the financial pain?, 18 Sep 2007

… UK trade magazines that relied on sub-prime advertisers are already feeling the pinch. See what is happening to the UK mortgage lending market.   The question is: “Globally-speaking, sub-prime lenders have been some of the biggest web advertisers until the …
Other Topics

Natural search agencies / consultants, 4 May 2007

… a small, nimble, specialist  Search agency with experience in delivering SEO solutions in the financial services sector;credit cards, mortgage and investments. I also delivery all the SEO courses for E-consultancy, happy to chat about your requirements, …
Other Topics

Natural search agencies / consultants, 4 May 2007

… a small, nimble, specialist  Search agency with experience in delivering SEO solutions in the financial services sector;credit cards, mortgage and investments. I also delivery all the SEO courses for E-consultancy, happy to chat about your requirements, …
Other Topics

Natural search agencies / consultants, 4 May 2007

… a small, nimble, specialist  Search agency with experience in delivering SEO solutions in the financial services sector;credit cards, mortgage and investments. I also delivery all the SEO courses for E-consultancy, happy to chat about your requirements, …
Other Topics

Keyword Heavy File Extensions, 12 Jan 2007

… odd to visitors (for example, if you're doing this for a bank, someone receiving an email containing the URL 'www.bank.com/mortgage.loans' may think 'that address looks a bit dodgy' & you potentially lose a click & some trust) why not just include the …
Other Topics

Shopping Comparrison Site..., 29 Nov 2006

… s site. CPC (cost per click) is usually between about 20 & 40p, though this varies from sector to sector (eg. a click on a mortgage quote costs a lot more than a click on a toaster!). the exception to this is froogle, where vendors list products for free.
Other Topics

Leasing Call centre, 9 Oct 2006

I am a marketing director for LBC mortgage.inc and I have travelled to India to expand my mortgage business. After visiting many call centers I have thought of signing a contract of 100 …
Other Topics