Features vs Benefits -- feedback needed!, 26 Nov 2008

Thanks for the feedback Jim. I like the 'which means that...' technique. It also needs to work the other way: "It prevents death BY having a big red button..." Thanks again for taking the time. Doug Kesser
Best Practice

Features vs Benefits -- feedback needed!, 26 Nov 2008

… let's say there's a new cutting machine that has a new feature of a big red stop button. If we say "it has a big red stop button which means that..." as a silly example "it's easily found if someone's head is being …
Best Practice

Button Design, 30 Nov 2006

… A/B test the different buttons.  The reports will show the … the eye directly to the button, removes any ambiguity, & puts the … going". eg, your scheme is red & white, so you might want … having the 'checkout now'/'continue' buttons in royal blue (which shouldn …
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Button Design, 29 Nov 2006

… . this draws the eye directly to the button, removes any ambiguity, & puts the customer in the … s where I'm going". eg, your scheme is red & white, so you might want to test having the 'checkout now'/'continue' buttons in royal blue (which shouldn't clash …
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Button Design, 29 Nov 2006

… is the use of red for buttons. I generally reserve all … colours for associating certain messages. Red - warning or error (user: proceed … not suggesting all your 'go' buttons should be green, I just … make the add to cart button like this: http://www.zucchetti …
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Button Design, 28 Nov 2006

… is the use of red for buttons. I generally reserve all … colours for associating certain messages. Red - warning or error (user: proceed … not suggesting all your 'go' buttons should be green, I just … make the add to cart button like this: http://www.zucchetti …
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Button Design, 28 Nov 2006

… . this draws the eye directly to the button, removes any ambiguity, & puts the customer in the … s where I'm going". eg, your scheme is red & white, so you might want to test having the 'checkout now'/'continue' buttons in royal blue (which shouldn't clash …
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Button Design, 27 Nov 2006

… week. One suggestion was to improve the way out NEXT buttons stand out. Besides looking at the wording we also started thinking … Anybody suggestions. Which colours work best? Our branding is primarily Red on a White background and we are looking at colours …
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Shopping Cart Abandonment, 23 Nov 2006

… something to be aware of Red text As this tends to … displaying error messages, by using red text when users 1st enter … below the action buttons - even though the red text gives standout, … link entirely) and the back button should be much less significant …
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E-marketing Essentials - February 2006, 6 Feb 2006

… main commercial channels such as ITV, C4, Five and Sky. But usage is increasing, with around 100 red button campaigns delivered during 2005, mainly for car, finance and travel companies. Read 'Interactive TV advertising' http …
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Using the Web Accessibility Toolbar, 24 Nov 2005

… using it! There are 12 buttons in total on the toolbar, … arrow for any of these buttons then a dropdown menu appears … shortcut keys assigned to each button). Checking for document structure One … blue, then green, yellow, orange, red and purple. If you see …
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White-label commerce platforms - case studies, best practice?, 13 Jan 2005

… (possibly prices) and the branding (simplistically the 200 by 120 pixel logo is switched and the red button is now blue). An ideal solution would permit the rapid deployment of “clone” e-commerce websites, …
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iTV, 27 Aug 2004

… student in UK and doing the dissertation now. If you have interactive television (iTV) or digital television/ Red Button, would you please do the questionnaire for me in the following adderess. I really really need …
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BBC interactive Olympics attracts record viewers, 20 Aug 2004

… of the games. The record-breaking figures show that over half of the available audience used the red button on their remote control to gain access to the extended interactive coverage. Of the 6.13 …
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Interactive advertising backslapping not warranted?, 7 Aug 2004

… which it is used will need to change. The concept is still sound. I can't wait to press my red button for the BBC interactive for the upcoming Olympics, I will watch what I want, when I want. Makes me …
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