Hi i am looking at recruiting a couple of posts into a Digital Marketing team which currently consists of 2 people a retention manager and me head of acquisition.
The 2 posts will be in acquisition - and my current thinking is a global search manager, …
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… wrote:
Hi Sharon
The DMA can. In their National Email Benchmarking Report (Q4 2006), they give metrics for retention marketing including delivered, opens, clicks, unsubs and more.
Drop me a line and I'll organise for the key …
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… for the campaign or conversion of new customers.
I'd have segmented the campaign into 2 parts - for aquisition and retention.
You need to calculate how many emails were RECEIVED [not hard bounced]. This figure is your BASE!
Next make sure all …
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… to make sure you have what works, even if it is informal, water-cooler testing. Self service is not marketing, its retention. So keep the upsell and cross-sell subtle and enhancing to the experience. Deploy the minimal functionality to make the site …
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… to make sure you have what works, even if it is informal, water-cooler testing. Self service is not marketing, its retention. So keep the upsell and cross-sell subtle and enhancing to the experience. Deploy the minimal functionality to make the site …
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… ). Some resources which may be of use: ICO For Organisations OfT Consumer Protection from Unfair Trading Regulations UK Data Retention Requirements You might also want to read the e-consultancy forum reply Who is responsible for a forum content, do …
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… we cover everything from trends in web analytics to practical tips to measure and improve online customer engagement and retention.
2. Mobile marketing campaigns case study and free e-book Two mobile marketing case studies courtesy of the IDM and a a …
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… a hygiene audit of my site, so any new traffic that came through found the site good to use.
I am looking at my retention strategy at present; I feel that to keep my customers I want to make their website experience better, I am looking to add value …
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… a hygiene audit of my site, so any new traffic that came through found the site good to use.
I am looking at my retention strategy at present; I feel that to keep my customers I want to make their website experience better, I am looking to add value …
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… ! Spend £1 to make £100? Then you might be wiser maximising your CPC spend before you go & give away 10% to affiliates. Retention One thing you don't mention is anything to retain & grow customers. Make sure you grab an email address & continue to speak …
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… . Salesy messages will fall flat
Be realistic with what you expect to achieve with these emails though - email is great as a retention and CRM tool but fairly weak when it comes to acquisition. Long term put plans in place to fully profile your target …
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… performance. Many larger businesses now have one person focused on these who is independent from the acquisition, conversion, retention specialist functions, but whose role is to improve performance across all of these areas through mini-projects on / …
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… have the largest teams sometimes numbering over 50 people which are broken down into responsibilities for acquisition, conversion and retention. Depending on size of team there may be specialists for Search, Affiliates or web analytics. Size also depends …
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… the greatest challenges that faces online marketing, and based on the latest DMA metrics of 68% delivery for acquisition and 80% for retention emails, many are not winning the battle. My advice would be to work with one of the specialist ESP’s or delivery …
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… >to www.thenewthismanyletter.com .
>
>Now my feeling is that the shorter the url the better in
>terms of click through rate and retention however I don't
>have any actual stats to back this up and I'll need these
>to win the argument.
>
>Can anyone …
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