Conversion Optimisation and Site Performance Consultants - please step forward!

We're seeing a fast-emerging niche/specialism of agencies and consultancies whose primary proposition is to help site owners improve and optimise conversion rates. 

This is being called various things:

"online business optimisation consulting"

"online performance improvement consultancy"

"conversion rate optimization"

"website performance consulting"

"conversion optimisation consultancy"

And, not surprisingly given the recession, there are plenty of clients after this help as they seek to 'sweat their assets' rather than necessarily invest in big new projects at the moment. 

So who are the agencies and consultancies out there who really focus exclusively on this?

Following are the ones that I'm aware of but feel free to suggest your own organisation if you think you're relevant by replying to this post:

Hi Ashley,

I'm a consultant working, primarily with retail clients, on helping their online operations to perform better.

The work that I do covers acquisition of new customers (through my relationships with SEO, paid search and social media specialists), on-site optimisation through analysis of existing user behaviour and applying best practice usability.

In addition, for some clients my work extends further into their business strategy to help ensure that they are making the most of their opportunities, rather than just simply fixing their web site.

All the best,

Daniel

--------------------------

Daniel Rosewarne

Caption Ltd

t. 07767 301967

e. daniel@caption-uk.com

tw. @danielrosewarne

Latitude Group Expanded it's Analytics offering at the turn of the year to incorporate what we call the Four Levels of Conversion Analytics:

1 - Web Analytics: How many visitors / conversions, trend analysis and insights.

2 - Conversion Attribution: How the users arrived at the site, what touchpoints had they interacted with prior to the last click conversion

3 - Usability Study: Heat mapping, form analytics and session replays to understand how users interact with the site.

4 - Landing Page Optimisation: A/B and MV Testing to alleviate the bottle necks that stop conversion.

Ideally we look to apply all four of these stages to optimise on site conversion. We do this using a variety of solutions and providers with the clients' specific business needs at the centre of our analysis.

Rob Jackson

Head of Conversion Analytics at Latitude Group

http://www.latitudegroup.com/analytics/

t: 07792357579

e: robert.jackson@latitudegroup.com

Epiphany have been delivering Conversion Rate Optimisation for several years as part of our WebConverter product.
We have a defined ‘Menu’ of conversion tests, processes and 3rd party applications that can be applied to a customers' site over a planned programme of work which will allow them to increase their overall conversions and maximise their return on search marketing from both PPC & SEO.
We have worked with many organisations over the years delivering this service and have repeatedly seen it deliver significant results.
It’s reassuring to see a number of agencies entering this market as well as organisations like Google recognising it’s importance with their Google Website Optimizer offering and the new Google Conversion Professional accreditation.

We believe that this is an area that will grow and grow in the next year as companies look to improve their return on on-line marketing spend.

http://www.epiphanysolutions.co.uk/services/website-conversion-rates/

Rob Shaw
Managing Director – Epiphany Solutions

Although Propellernet do not offer this service exclusively, it is an essential component of our mix and features in around 60% of all of our client projects.  However, we do carry out conversion only projects and as such would compete directly against the specialists, but bring more joined up thinking to the table.

Having worked at the acquisition end of the market for 6 years in search and online PR, the natural evolution is converting that interest into commitment and customers.

PPC for example is only viable for many of our clients because we have managed to improve their conversion rates and keep their CPA's steady while their CPC rises.

The results for our clients have been staggering, and we continue to be surprised that hardly anyone seems to be doing it.

For anyone interested you can read about how conversion optimisation fits into the customer journey at http://www.propellernet.co.uk/what-we-do/conversion-optimisation

Jack Hubbard

Managing Director - Propellernet