false 23 econsultancy_xml Hi Katie<br /><br />As per my earlier post in this thread, we did look at Hitwise for us (E-consultancy.com) and found that the data was just not robust enough to use for our purposes. <br /><br />The problem is (and I believe this is still the case) Hitwise just refuse to tell you what exactly their data is based on, other than the % reach of the UK internet population they report on.<br /><br />Their data is based on activity logs from ISPs. But they won't say which ISPs. The rumour always used to be that it was almost entirely Freeserve data (now Orange) but I've no idea what the case is now.<br /><br />Either way, I think it is safe to assume that their data is heavily skewed towards 'consumer' ISPs and excludes the thousands of smaller business ISPs and corporate networks. <br /><br />This doesn't really matter if you are a big B2C brand as their data is no doubt as good as any (maybe better than any). And certainly the tools, interface, products and services they apply to their data are very clever and sophisticated - they milk the data well!<br /><br />But for us, as a B2B niche player, where almost all site traffic is during work hours from users browsing at work, via corporate ISPs mostly, we found their data to be unusable. To be fair, there's no-one else who can provide what we want either.<br /><br />Ashley Friedlein<br />CEO<br />E-consultancy.com <p> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">Hi Katie<LineBreak /><LineBreak />As per my earlier post in this thread, we did look at Hitwise for us (E-consultancy.com) and found that the data was just not robust enough to use for our purposes. <LineBreak /><LineBreak />The problem is (and I believe this is still the case) Hitwise just refuse to tell you what exactly their data is based on, other than the % reach of the UK internet population they report on.<LineBreak /><LineBreak />Their data is based on activity logs from ISPs. But they won't say which ISPs. The rumour always used to be that it was almost entirely Freeserve data (now Orange) but I've no idea what the case is now.<LineBreak /><LineBreak />Either way, I think it is safe to assume that their data is heavily skewed towards 'consumer' ISPs and excludes the thousands of smaller business ISPs and corporate networks. <LineBreak /><LineBreak />This doesn't really matter if you are a big B2C brand as their data is no doubt as good as any (maybe better than any). And certainly the tools, interface, products and services they apply to their data are very clever and sophisticated - they milk the data well!<LineBreak /><LineBreak />But for us, as a B2B niche player, where almost all site traffic is during work hours from users browsing at work, via corporate ISPs mostly, we found their data to be unusable. To be fair, there's no-one else who can provide what we want either.<LineBreak /><LineBreak />Ashley Friedlein<LineBreak />CEO<LineBreak />E-consultancy.com <Paragraph> </Paragraph></FormattedContent> 2008-01-25T11:12:52+00:00 true 2616 8481 109431 2008-01-25T11:12:52+00:00