false
67303
html_restricted
<p>As a publisher of non-fiction illustrated books that celebrates it's 50th year next year, we're sat on a mountain of content. We have published into many categories over these and continue to be active across craft, photography, art, gardening and more.</p>
<p>We have a number of initiatives to reuse and repurpose our content - new books, custom books created with commercial partners and new business models to leverage online.</p>
<p>Something we aren't yet exploiting, but I think might have opportunity, is to sell our content to commercial partners for online use. Taking craft as an example, we could easily make available projects, hints, tips, copy, imagery (we have the rights) that would make great blog, social media and on page content for a relevant commercial site.</p>
<p>Would appreciate any feedback if you thought there was value in this and, if so, what the best vehicle would be to get it out there - could someone market this for us?</p>
<p> </p>
<p> </p>
<p>As a publisher of non-fiction illustrated books that celebrates it's 50th year next year, we're sat on a mountain of content. We have published into many categories over these and continue to be active across craft, photography, art, gardening and more.</p>
<p>We have a number of initiatives to reuse and repurpose our content - new books, custom books created with commercial partners and new business models to leverage online.</p>
<p>Something we aren't yet exploiting, but I think might have opportunity, is to sell our content to commercial partners for online use. Taking craft as an example, we could easily make available projects, hints, tips, copy, imagery (we have the rights) that would make great blog, social media and on page content for a relevant commercial site.</p>
<p>Would appreciate any feedback if you thought there was value in this and, if so, what the best vehicle would be to get it out there - could someone market this for us?</p>
<p> </p>
<p> </p>
2009-11-05T15:31:33+00:00
true
3635
12403
2009-11-05T15:31:33+00:00