Chris Lake

A day in the life of a… Head of Multilingual Search Marketing

Ed Langley is Head Of Multilingual Search Marketing at Search Laboratory. Here he explains what he does in an average working day.

If you're on the hunt for a new challenge - or want to start a career - in search, then do check out the search marketing jobs on the Econsultancy jobs site.

by Chris Lake 23 May 2013 12:30pm 0 comments

A day in the life of UNICEF UK's Head of Digital Engagement

Laila Takeh is Head of Digital Engagement at UNICEF UK, the children’s charity. She kindly agreed to tell us a little bit about her role.

If you’re on the hunt for a new challenge then be sure to check out the hundreds of digital roles on the Econsultancy jobs board.

by Chris Lake 22 May 2013 12:09pm 6 comments

15 ways to optimise your evergreen content strategy

Evergreen content can drive plenty of the right kind of traffic to your website over the long term. It is one of the best returns on your investment into content, as it is a gift that keeps on giving, and should be a key part of your content strategy.

In this article I’m going to try to outline the strategic value of evergreen content, to help you understand exactly what makes something long-lasting, and I shall provide a few pointers on what works (and what doesn’t).

First, let's answer the question. What is evergreen content? Simply put, it is the kind of content that does not grow old quickly. Think about how to guides, and other reference material. Evergreen content is often useful, and it doesn't need to be updated too often.

Let's start by looking at an example...

by Chris Lake 22 May 2013 11:24am 5 comments

A day in the life of a... Head of Performance

Peter Wallace is Head of Performance at Total Media, a London-based media buying agency. I asked him a few questions to explain more about his role, focusing on a typical working day.

If you're looking to break into the world of media buying then be sure to check out the range of digital planner / buyer jobs on our digital jobs site.

by Chris Lake 15 May 2013 11:52am 0 comments

A day in the life of a... Social Media and Online Communications Manager

Charlotte Howells is Social Media and Online Communications Manager at the Met Office. Here she walks us through a typical day in her working life.

If you fancy a new challenge, and want to do something similar to Charlotte, then check out the range of social media jobs on our digital jobs site.

Alternatively, if you work for a brand and would like your own Day In The Life profile then by drop us a note (to editor@econsultancy.com), and please state your job title in the subject line.

by Chris Lake 13 May 2013 11:36am 0 comments

18 practical responsive design tools and resources for wireframing

You’re probably growing tired of the phrase ‘responsive design’, but it isn’t one of those overly-hyped buzz phrases that you can ignore, and it’s not going to go away anytime soon.

The reality is that many sites – ours included – still need to figure out how to deliver a consistent user experience that adapts to devices with different screen sizes.

So, I thought I’d compile a few resources, and some lovely tools, to help you (and me) to go down the responsive design route.

by Chris Lake 09 May 2013 11:31am 6 comments

A day in the life of a... Lead Digital Creative

Will Aslett is Lead Digital Creative at The Good Agency, based in London. Here he explains what he does for a living, and what a typical day looks like.

If you like the sound of Will's role then do check out the range of design and production jobs we have on our digital jobs site.

by Chris Lake 01 May 2013 11:53am 1 comment

A day in the life of a... Director of Social Engagement

Chris Buckley is Director of Social Engagement at TMW, a full service agency based in London. Here he walks us through a typical day in agencyland.

If you like the sound of what Chris does then by all means explore the range of social media jobs that are listed on Econsultancy's digital jobs site.

by Chris Lake 29 April 2013 10:54am 0 comments

How should you respond to awkward customers on social media?

Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.

The exchange, which runs and runs, is fascinating. It’s one of the first times I have really seen a brand repeatedly back itself up on Twitter in the face of escalating criticism, albeit from one person.

by Chris Lake 25 April 2013 12:11pm 69 comments

A day in the life of a... Head Of User Experience

Ian Walker is Head of User Experience at Stanley International Betting, a sports betting company based in Liverpool. Here he explains what a typical day in his working life looks like.