As a content marketing agency, we are always telling people what a vital role content plays in driving all elements of your digital marketing, be it social media, email marketing, SEO etc.
The good thing is that most people get this now. We seem to have moved past the educational phase with more and more companies publishing fresh content on their websites on a regular basis.
What we wanted to demonstrate, however, was the significant impact that an increase in content output (that is still high quality and original) can have on some of the key digital marketing metrics, such as website traffic, search engine rankings and social media reach.
Following my previous post How to measure brand awareness on Facebook, this week we take a look at Twitter.
Unlike Facebook, there isn’t a built-in analysis tool that does it for you (if you want sparkly graphs and the like then you can always use a social media management tool) but there are a few metrics that you can track yourself to get a feel for your brand awareness levels.
“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars.
However, it is difficult to give someone a one-size-fits-all answer as it largely depends on what you want to measure, and what you want to measure largely depends on your wider objectives in the first place.
With this in mind, I thought I’d put together a series of articles where each week I take a particular objective and offer some guidance on how to measure it.
I’m going to kick off with brand awareness – this week focusing solely on Facebook so as not to make the articles too long.