Research | Internet Marketing Blog

Australian consumers ignore targeted marketing

It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.

A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.

by Claire Brinkley 23 May 2013 23:45pm 0 comments

Australia: Traditional retailers are heading online... and e-tailers are heading off

Some of Australia’s biggest retailers have recently spoken out at a conference in Melbourne saying that while selling online has the benefit of lower overheads, it is not yet as profitable as traditional bricks-and-mortar retailing.

by Claire Brinkley 21 May 2013 23:45pm 0 comments

Report: Australia's tech startup ecosystem worth more than $100bn

Google and PricewaterhouseCoopers are predicting that Australian tech businesses will be worth $109 billion by 2023, employing 500,000 people and contributing as much to the Australian economy as the retail and education sectors.

The new report, Startup Economy, examines the current state of Australia’s technology sector and looks at how this can be nourished to build a strong tech industry for the country, an area that's increasingly under scrutiny due to the positive effects it can bring.

by Claire Brinkley 12 May 2013 23:30pm 1 comment

Report: Nearly half of top 100 Australian companies have no social media presence

Only 50% of Australia's biggest companies use social media to talk to their customers and it seems many would prefer their customers didn’t talk back, according to findings from a new report.

Econsultancy has often written about how complex social media is in Australia, with many organisations appearing to struggle with the various platforms and strategies found within the landscape.

by Claire Brinkley 09 May 2013 23:30pm 0 comments

Report: Australians online want to transact, but do they also want to interact?

In the next three to five years almost 75% of Australian organisations expect to have mobile apps available, up from 40% today, in an attempt to better engage and interact with their consumers, according to new research.

Optus' Future of Business report surveyed more than 2,000 consumers over the age of 18, as well as 550 marketing and IT executives from mid-large sized organisations, to look at which customer interaction channels are most important to businesses and their consumers.

by Claire Brinkley 07 May 2013 23:45pm 0 comments

Report: Australians look to web chat as a customer service tool

On the back of recent findings that highlighted the disconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution.

It seems Australian consumers are keen to web chat with brands rather than communicate via social media or a smartphone app, with the study finding that web chats were perceived to have the highest suitability in terms of general enquiries, technical issues, purchase/sales related questions, as well as complaints or service issues.

by Claire Brinkley 05 May 2013 23:30pm 1 comment

Online sporting goods industry set to reach $1 billion in Australia

Australia’s online sporting and physical recreation goods industry is expected to hit a huge $1.04 billion by 2018, thanks in large part to a changing retail landscape and an ageing population.

A new IBISWorld report has forecasted that online stores selling goods such as bicycles, camping equipment, exercise and fitness tools (excluding apparel) will see revenue increase by an annualised 6.3% over the next five years.

And one of the reasons for this expected rise in revenue is Australia’s ageing population, who are focusing more on health and fitness after retirement.

by Claire Brinkley 02 May 2013 23:30pm 1 comment

Report: Australian companies need to rethink social plans

A new report has revealed that 7 out of 10 Australian businesses are using social media to deliver customer service, but only 3 in 10 customers are looking to interact via these platforms.

The adoption of social media by businesses is not new, in fact having an online presence is now the norm with even small businesses jumping on board, but a new study highlights that there is quite a large disconnect in Australia between how consumers use social media and what businesses expect from them.

by Claire Brinkley 30 April 2013 23:30pm 0 comments

Report: Desktop use in Australia continues to fall

A new report has revealed that not only do Australians read more news than their American and British counterparts but all three countries are spending less time interacting socially on their desktops.

Experian Marketing Services recently discovered that the proportion of online desktop time spent on social media has dropped across many countries, including Australia where usage fell to 24% in 2012, down from 27% the year prior.

by Claire Brinkley 29 April 2013 23:30pm 0 comments

Australian kids turn to apps in record numbers

If you’re a marketer trying to target and engage the younger generation it looks like interactive mobile and tablet apps are the way to go, as Australian children are using apps more than game consoles these days, with figures doubling in the past 18 months.

The latest 2013 Cartoon Network survey, which looked at the media habits of 1800 children, has revealed that almost 7 in 10 children between the ages of four and 14 now use apps, which is two times the figure from the 2011 survey.

by Claire Brinkley 28 April 2013 23:30pm 0 comments