Display ad purveyors have desperately been trying to climb out from under the thumb of click-through rates, and a new study from comScore shows that they better do so quickly. The number of people who have clicked on display ads has dropped 50% in the last year. Even worse, only 8% of people online accounted for 85% of the display ad clicks.
Online auction giant eBay recently announced that it has generated $380m in sales through its mobile commerce channel, showing the potential value of m-commerce for retailers.
The figures are interesting, especially as other large retailers such as Amazon have yet to reveal their mobile commerce sales, and shows that enough shoppers are prepared to make purchases on their mobiles to make it worthwhile for retailers.
Behavioral targeting has been batted around by privacy advocates and regulators over the last year, but a new study from professors at the University of Pennsylvania and the University of
California, Berkeley has found that consumers not only want nothing to do with BT, they aren't interested in its side effect: better targeted ads.
Offering free shipping in emails is a tactic which is increasingly used in marketing and rightly so, as in can result in higher transaction rates, according to a new study.
A US focused report (pdf) by Experian CheetahMail has looked at the trends and offers tips on using this offer effectively. Here are a few key takeaways from the study, as well as some useful observations on search trends...
The benefits for retailers of a multichannel approach are highlighted this week by the fact that Halfords has recently reached it's one millionth online reservation for in store collection.
Customers like to do their research online, and it makes perfect sense for those online retailers with a high street presence to offer in store collection services and thus cater for shoppers who would rather shop offline.
Some of the UK's leading financial comparison sites need to work hard at improving the user experience on their websites, according to a new study.
According to Webcredible's Future Comparisons white paper (pdf), presentation of search results, and the ability to manipulate and sort was one major area for improvement, while customer trust issues were often not addressed adequately.
The report looks at the five main financial comparison sites in the UK: Moneysupermarket.com, Gocompare.com, Comparethemarket.com, Confused.com, and uSwitch.com.
While 87% of online shoppers abandon their shopping baskets, the majority plan to return to websites later to complete their purchases, with baskets effectively used as wish lists.
According to a basket abandonment survey from Amaze, 74% of respondents said they would return at a later date to make a purchase, and many are using the basket as a means to 'window shop' on e-commerce sites.
The report suggests that, since there is little that etailers can do to change this behaviour, then less emphasis should be placed on abandonment rates as a measure of success or failure.