| Website | www.adobe.com/uk/marketing |
|---|---|
| Member Level | Enterprise |
| Company / Organisation Type | Vendor / Technology Supplier |
| Areas of Expertise | Mobile, Multichannel Marketing, Social Media, Search Marketing - Paid (PPC), Web Analytics |
| Industry Focus | Financial Services, Publishing, Media & Entertainment, Retail, Telecommunications, Travel & Leisure |
| Address |
Market House 34-38 Market Street Maidenhead Berkshire SL6 8AD United Kingdom |
| Number of Staff | 1001+ |
| Annual Turnover | £500m+ |
| Budget Range | £100k+ |
| Private or Public? | Publicly Owned |
| Date Established | 1st December 1982 |
Description
The Adobe Digital Marketing Suite provides insight into the performance of digital marketing initiatives, empowers organisations to make informed decisions, and ensures the success of online marketing programmes.
Digital marketing challenges:
Consumers today can interact with businesses across multiple channels and devices. Businesses have to
figure out how to best attract, engage, and retain these customers in a world where the reach and quality of experiences directly impact success. They need to effectively deliver the right online experience to the right person at the right time, wisely spend online ad dollars to drive the best acquisition traffic, and better monetise audiences to command the highest possible ad rates.
Solution:
The Adobe Digital Marketing Suite enables businesses to generate more revenue from their digital
marketing initiatives. Every measureable action represents an opportunity to:
• Align online marketing initiatives with key business objectives
• Bring together data from multiple systems into one integrated platform
• Gain real-time insights into customer behaviour across marketing channels
• Enable advertisers to monetise and share data and empower publishers to maximise ad inventory
• Optimise ad spend to determine the best allocation of advertising budgets
• Leverage insights to deliver relevant online consumer experiences that drive conversion
Adobe provide on-demand services to online businesses across a broad range of industries, including automotive, financial services, media, technology and travel. Adobe have over 5,200 Digital Marketing clients with unrivalled 95% customer retention, including large businesses such as Lastminute.com, IKEA, John Lewis, BT, Vodafone, Expedia, Harrods & Microsoft.
Adobe is the pioneer of on-demand Web Analytics technology and the only supplier to receive a market leader rating by all four industry analysts; Jupiter, Forrester, Gartner and IDC.
Client List
RETAIL, Tesco, Sainsbury, IKEA, John Lewis, Argos, Harrods, Carphone Warehouse, Waitrose, Sony, Ted Baker, TELCO, BT, Vodafone, Nokia, easymobile.com, MEDIA, BBC.com, BSkyB, FT.com, ITV.com, Channel 4, Trinity Mirror, TRAVEL, BA.com, Lastminute.com, Expedia, Center Parcs, Thomas Cook, Emirates Group, Opodo, Eurostar, AUTOMOTIVE, Ford, VW, Mercedes, Audi, GM, Volvo, Saab, TECHNOLOGY, HP, Dell, Oracle, SAP, and of course Adobe.
Awards
Crossroads A-List Award
Network Computing Well-Connected Award
Network Computing Editor’s Choice Award
Codie Awards Finalist
ClickZ Marketing Excellence Award
Reports featuring Adobe Digital Marketing
- Social Media Management Systems Buyer's Guide, 13 Feb 2013
- Marketing Attribution Management Buyer's Guide 2013, 31 Oct 2012
- Real-Time Bidding (RTB) Buyer's Guide, 9 Aug 2012
- PPC Bid Management Technology Buyer's Guide 2012 , 7 Aug 2012
- Tag Management Buyer's Guide, 21 Jun 2012
- Paid Search Agencies Buyer’s Guide, 30 May 2012
- Content Management Systems (CMS) Buyer's Guide, 16 Feb 2012
- Web Analytics Buyer's Guide 2012, 12 Dec 2011
- Social Media Management Systems Buyer’s Guide, 7 Oct 2011
- Marketing Attribution Management Buyer's Guide, 31 May 2011
Supplier Showcases Adobe Digital Marketing has presented at
- PPC (Paid Search Marketing) Supplier Showcase, 29 Oct 2009
- Content Targeting & Site Optimization Supplier Showcase, 29 Oct 2009
- User Experience Supplier Showcase, 17 Sep 2009
- Search & Bid Management Tools Supplier Showcase, 24 Mar 2009
- Web Analytics Supplier Showcase, 5 Feb 2009
- Paid Search Marketing Supplier Showcase, 23 Oct 2008
- User Experience Supplier Showcase, 23 Oct 2008
- Behavioural Targeting Supplier Showcase, 15 May 2008
- Web Analytics Supplier Showcase, 17 Apr 2008
- Web Measurement and Analytics solutions Supplier Showcase, 3 Jul 2007
Events Adobe Digital Marketing has sponsored
- JUMP 2012 London, 10 Oct 2012
- Digital Cream London 2012, 15 Mar 2012
- Innovation Awards 2012 Ceremony, 23 Feb 2012
- Digital Cream Singapore, 10 Nov 2011
- Peer Summit 2011 Chicago, 6 Oct 2011
- Digital Cream 2011 London, 8 Mar 2011
- Peer Summit 2011 New York, 2 Jun 2011
- JUMP 2011 London, 12 Oct 2011
- The Future of Digital Marketing 2010, 16 Jun 2010
- JUMP 2010, 13 Oct 2010
Blog posts and comments by Adobe Digital Marketing
- Three ideas that convert better than a standard carousel , Blair Keen, 14 May 2013
- Three ideas that convert better than a standard carousel , Blair Keen, 13 May 2013
- With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now, Giuseppe Sessa, 22 Apr 2013
- How understanding social typology can help marketers, Blair Keen, 15 Apr 2013
- How to boost conversions by increasing motivation, Blair Keen, 10 Apr 2013
- How to boost conversions by increasing motivation, Blair Keen, 8 Apr 2013
- How to use social proof to increase conversions, Blair Keen, 5 Mar 2013
- Google Product Listing Ads making the move to Europe, Jonathan Beeston, 13 Feb 2013
- 46% of Christmas Day search traffic was on tablets and mobiles, Jonathan Beeston, 18 Jan 2013
- 46% of Christmas Day search traffic was on tablets and mobiles, Jonathan Beeston, 17 Jan 2013
