Digital Cream London

Date	20th March 2013 (9:00am – 6:00pm)
Venue	Emirates Stadium - Highbury Suite, London, United Kingdom
Duration	1 day

About the event

Overview

Digital Cream is now fully booked.

We are keeping a waiting list and will be in touch should we have any cancellations.

Register your interest if you would like to be on the waiting list.

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not.

Digital Cream is a 'hands-on' event where you have a say in the conversation …and the more you engage, the more you learn. You will network and learn from peers across various industries through specialist discussions and debate.

NB. It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream.

Plus, for the first time, Digital Cream will be running a number of tables in association with Marketing Week. These topics look beyond the challenges of digital, at the broader marketing challenges brands face.

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

There are three roundtable sessions of an hour and a half each. Each session is moderated by an expert, and focuses on the particular challenges or areas of interest nominated by the table's attendees. This level of input ensures you get the maximum from your day.

Choose your Topics

Following are the list of topics for discussion - when booking you can choose any three from these. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering. There are also Digital Cream B2B topics available.

Digital Cream

The following topics will focus on deep dive discussions on digital best practice, strategy and processes.

Attribution Management - Methods, technology, processes and challenges
Campaign Measurement - ROI, tracking and analytics
Community Management
Content Marketing Strategy
Cross Channel Marketing
Customer Experience & Conversion
Customer Lifetime Value in a Digital World
Digital Transformation and Skills
Email Marketing
Integrated Search (SEO/PPC)
Joining Up On & Offline Channels & Data
Mobile Commerce
Mobile Marketing - Advertising, applications, platform choice, design & build
Online Advertising - re-targeting, exchanges and social advertising
Onsite Conversion Rate Optimisation
Privacy vs Personalisation
SEO
Site Search, Navigation & Merchandising
Social Commerce
Social Media Measurement & Optimisation
The Mobile Experience - Drive your competitive advantage
User Experience
Web Analytics

Digital Cream in association with

The following topics lead by Marketing Week touch upon digital but will focus on the broader marketing challenges brands face.

Attribution for the Customer Journey
Big Data - The impact of data collection
Brand Reputation Management - social listening and brand monitoring
Building Brands Across Channels
Content Strategy for Brands
Customer Insight & Market Research

Looking for the B2B table topics? Our parallel event, Digital Cream B2B covers a series of topics specifically for B2B and considered purchase markets. See the B2B table topics.

Get a feel for Digital Cream, Econsultancy's peer-to-peer roundtable event

Programme

08:15 - 09:20	Registration & Coffee
09:20 - 09:35	Introduction from Ashley Friedlein, CEO of Econsultancy
09:35 - 11:05	Roundtable Session 1
11:05 - 11:45	Morning Coffee Break and Networking
11:45 - 13:15	Roundtable Session 2
13:15 - 14:15	Lunch & Networking
14:15 - 15:45	Roundtable Session 3
15:45 -16:00	Closing Comments from Ashley Friedlein
16:00 - 18:00	Drinks and Networking

Who should attend?

Digital Cream is free to attend for senior client-side marketers, who have responsibility for managing or buying services for their marketing or ecommerce activities; and is particularly suited to those working for FTSE 350 companies and leading pure plays. A limited number of people from each company may attend and priority will be given to the most senior job titles.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed.

Who is coming?

Head of Insight, 4C Group
Head of Digital, A&N Media
Head of Marketing, A|wear
Online Marketing Manager, AA
Marketing Director, ACCA
Head of Acquisition, ACHICA
Marketing Manager Europe, ACHICA
Head of Digital and Corporate Communications, Action for Children
Digital Marketing Manager, Action on Hearing Less (RNID)
Website and eCommunications Manager, ActionAid UK
CRM and Online Marketing Manager, Agent Provocateur
Director, Strategic Marketing, EMEA, Alcatel-Lucent
Senior Digital Marketing Specialist, Almokhtabar Medical Laboratories
Digital Marketing Manager, Alpro UK
Director Customer Experience, American Express
Digital Marketing Manager CE, Amrest
Executive Director - Digital, Anya Hindmarch
Email Marketing Manager, ASOS
Social Media and Community Manager, Audi UK
Senior eBusiness Manager, Autoglass
Senior Customer Marketing Manager, Aviva
Head of e.Business, AXA PPP healthcare
eBusiness Manager, AXA PPP healthcare
Digital Strategy Manager, AXA Wealth
Director of Customer Insights and Financial Services, B&Q
Global Content & Comms Manager, Bacardi Global Brands
Marketing Manager, Banks Sadler
Digital Marketing Manager, Barbican Centre
Senior Digital Strategy Manager, Barclaycard
Head of Digital Strategy, Barnardo's
Head of Digital, Barratt Developments
Web Content Manager, Barratt Developments
Global IT Manager / Regional CRM Manager, BAT
CRM Manager, Bauer Media
Head of Digital Marketing Transformation, BBC
Digital Analytics Manager, BBC
Group Search Marketing Manager, Belron International
Director of Marketing & Ecommerce, Best Western Hotels
Customer Analytics Manager, Beyond The Rack
Insight Manager, BGL Group
VP, Digital Relationship Management, BlackRock
VP Relationship Marketing, Blackrock
Digital Marketing Manager, Boots
Head of Editorial, Boots
Online Marketing Manager, Boots International
Head of Customer Experience, Boots UK
Head of Ecommerce, Boux Avenue
Online Change Manager, British Airways Holidays
Global Brand and Cross Marketing IT Business Project Manager, British Amercian Tobacco
Head of Digital, Exams, British Council
Head, Digital Performance and Governance, British Council
Self-serve Manager, British Telecom
Head of Online, British Veterinary Association
Consumer Affairs & Product Communications Manager, Britvic
Digital Programmes Manager, Britvic Soft Drinks
Online Marketing Manager, Broadbandchoices
Head of Direct, Digital and Marketing Services, BSI
Mobile Product Manager, BSkyB
Director, BSkyB
Director of Customer Service, eExperience, BSkyB
Global Content Strategy Manager, Bupa
Search Manager, Bupa
Head of Strategic Development, Bupa
Brand and Corporate Marketing Manager, Bupa Home Healthcare
Head of Online Marketing & Ecommerce, Cadena Visual
Digital Campaigns Manager, Cambridge Assessment
Marketing Communications Manager, Cambridge English Language Assessment
Digital Marketing Specialist, Cancer Research UK
European Ecommerce Manager, Canon Europe
Head of Digital Delivery, Capital One
Digital Marketing Strategy, Capital One
Head Of Experience & Dev, Carphone Warehouse
Marketing Director, CEB
Head of Database Marketing & Insight, Chelsea FC
Director, Chocolate and Love
Group Marketing Director, Clarion Events
Head of Digital, Compassion in World Farming
Digital Campaign Manager, Co-operative Banking Group
Online Advertising Manager, Countrywide Group
Online Marketing Manager, Crew Clothing Co.
Head of Digital, Danone Medical
Senior Brand Manager, DH
Paid Search Analyst, Direct Line group
Social Media Consultant, Direct Line Group
Director of Digital, Direct Line Group
Head of Ecommerce, DM London
Web Solutions Director , Dorling Kindersley
Group Digital Analytics Manager, Dyson
Acting E-commerce MD, Dyson
Digital Experience and Innovation Manager, E.ON UK
UK & ROI Marketing Manager, Eau Thermale Avène
Head of European Marketing Analytics, eBay
Head of Digital Strategy & Social, EE
Head of Digital Customer Experience, EE
Head of Online Marketing and CRM, Elemis
Ecommerce Manager, Emma Bridgewater
Head of Marketing, enablingGenius
Marketing and Brand Manager, English Cheesecake Company
Senior Marketing Adviser, Enterprise Ireland
Senior Ecommerce Manager, Eurostar
Web Analytics Manager, Eurostar
Digital Marketing Manager, Farrow & Ball
Head of Ecommerce, Fat Face
Marketing Director, feelunique.com
E-Commerce Senior Solutions Manager, Fidelity
eBusiness Director, Fidelity
Marketing Manager, FitSpace Gyms
Senior Editor & Digital Communications Manager, Foreign & Commonwealth Office
CEO, Four suits t/a The Clothes Parlour.com
Group Marketing Manager, Future Publishing
Senior Email Marketing Analyst, Future Publishing
Marketing Director, G4S
Digital Marketing Manager, ghd
Global Marketing Manager, GlaxoSmithKline
Sales & Marketing Director, GlaxoSmithKline
CMO, Gousto
Company Director, Greedy Book Limited
Ecommerce Manager, Green People
Digital Commerce Manager UK, GSK
Online Development Manager, Guide Dogs
Digital Fundraising Manager, Guide Dogs
Website Editor, Guide Dogs
Senior Web Analyst, Hargreaves Lansdown
SEM Manager, Hargreaves Lansdown
Insight Director, HCP
Head of Ecommerce, Heal's
e-Marketing and Online Evaluation Manager, Health and Safety Executive (HSE)
Head of Ecommerce, Hewlett-Packard
Head of Online, Hillarys
Affiliate & Email Marketing Manager, Hive.co.uk
Marketing Director, Hodder Education
Head of Ecommerce, Holidaybreak
Head of Performance Marketing, HP
Brand and Communications Director, Ideal Standard International
Head of Product Marketing, Incisive Media
Head of Database Marketing, IPC Media
Senior Marketing Manager, IPC Media
Head of Online Marketing, IQPC
Digital Manager, Islamic Relief
Head of Digital, Islestarr
Digital Marketing Manager, Jaguar Land Rover
Media and Digital Content Marketing Manager, Jamie Oliver Limited
Head of Online, Jamie Oliver
Head of Marketing, Jamie Oliver
Marketing Director, Job Board Enterprises B.V.
Manager, Website (johnlewis.com), John Lewis
Web Analyst - MVT & Optimisation, John Lewis
Web Analytics and Optimistation Manager, John Lewis
International Online Marketing Manager, John Lewis
eCRM Manager, Just Eat
Marketing Manager, Just Retirement
Digital & Social Media Manager, Kraft Foods
Associate, KSS
Digital Marketing Manager, Ladbrokes
Head of Social Media & Retail Marketing, Ladbrokes
Marketing Communications Manager, Le Manoir aux Quat'Saisons
Group Online Manager, Lebara
Senior Marketing Manager, Legal & General
Social Media Marketing Specialist, LEGO Group
Global Digital Marketing Manager, LEGOLAND Discovery Centres
Ecommerce Marketing Manager, LEGOLAND Windsor
Digital Marketing Strategist, Lloyds Banking Group
Digital Marketing Manager, Lloyds Banking Group General Insurance
Online Marketing Manager, Lombard, RBS
Senior Ecommerce Manager, London and Partners
Online Partner Marketing Manager, Lonely Planet - BBC Worldwide
Head of Ecommerce, Long Tall Sally
Senior Product Manager, L'Oreal
Digital Manager, L'Oreal
CRM Manager, L'Oreal Paris
Digital Manager, L'Oreal Paris
Digital and CRM Director, L'Oreal Paris UK
Marketing Manager, LRB
Digital Marketing Manager, Lucozade, GSK
Digital Marketing Manager, LV=
Group Ecommerce Director, LV=
Head of Product, Lyst
Digital Project Manager, Macmillan
Digital Marketing Manager, Macmillan Cancer Support
COO, Magic Future
Head of Online CRM, Marks and Spencer
Subject Matter Expert - Marketing, Marks and Spencer
Social Media Manager, McCarthy & Stone
Digital Communications Specialist, Mercedes-Benz UK
Digital & CRM Specialist, Mercedes-Benz UK
Digital Communications Manager, Middlesex University
Marketing Planning and Brand Partnerships Manager, MINI UK
Senior Product Manager, Mobcast Services - a Tesco company
Head of Ecommerce, ModelZone
Head of Organic Performance, MoneySupermarket
Head of Marketing, MoneySupermarket Deals
Head of Website, Monsoon Accessorize
Online Projects Manager, EU, moo.com
eMarketing Manager, Moss Plastics
Managing Director, Motoring.co.uk
Head of Search & Analytics, My Wardrobe
Head of Digital , Nando's
Head of Digital Trading, National Gallery Company
Head of Online Sales & Marketing, Nationwide Buidling Society
Group Head of Ecommerce Platforms, NET-A-PORTER Group
Analytics Manager, New Look
Marketing Manager, NHS Choices
Associate Director for Multichannel, NHS Direct
Global Social Commerce Manager, Nokia
Head of Direct Marketing, O2
Marketing Manager, O2
Head of Direct Marketing: Pay Monthly, SMB & New Business, O2 UK
E-Commerce EMEA, Oakley
Marketing Manager, Omega Pharma
Ecommerce Manager, Original Penguin
Head of Digital Communications, Oxfam GB
Global Online Marketing Manager, Oxford University Press
Head of Innovation, Paddy Power
Associate Marketing Director, Palgrave Macmillan
Marketing and Communities Director, Pan Macmillan
Content and Communities Editor, Pan Macmillan
Online Publicity Director , Pan Macmillan
Group Head of Marketing, Parasol
Digital Manager, Parasol
Head of Search & Analytics, Penguin Group
Head of Online Trading, Phase Eight
Online Marketing Manager, Phillips
Head of Online Product Development, Phones4U
Head of Product, PhotoBox
Senior Brand Manager, Pizza Express
Head of EMEA Consumer Marketing, Plantronics
Online Marketing Manager, Platts
Digital Marketing Manager, Post Office
Head of Digital, Post Office
Head of E-Commerce, Poundland
Head of Customer Experience, Premier Inn
UK Head of Marketing & Content, PriceRunner
Senior Head of Digital Marketing, Prince's Trust
Digital Marketing Manager, Process Excellence Network
Mobile and Web Director- International, Protect your bubble
Web Delivery Manager, Protect your bubble
Web Analytics Manager, Protect your bubble
Marketing Manager UK, Puig UK
Head of Digital, Quality Solicitors
Editor-in-chief, Quib.ly
Online Communications Manager, RAF Benevolent Fund
Senior Digital Sales Manager, RBS
Commercial & Planning Manager, RBS
Direct and Digital Marketing, RCOG
Marketing Manager, RedLaw
Marketing Product Manager, RICS
Senior Strategy and Development Manager, RNIB
Senior Market Manager - CRM, Roche Diagnostics
Customer Strategy Manager, Roche Products Limited
Digital Manager, Roland Mouret
Marketing Manager, Roland Mouret
Digital Participation Manager, Royal Botanic Gardens, Kew - Grow Wild
Web Development Manager, Royal Caribbean International
Head of Digital Experience, Royal Mail group
Head of Digital, Royal Society for the encouragement of Arts, Manufactures and Commerce
Ecommerce Marketing Manager, RS Components
Senior Web Analyst, RSA Insurance
Digital Analyst, RSPCA
Senior Internet Marketing Manager, Saga
CRM Manager, SAGE Publications
Head of European Ecommerce, Samsung Electronics
Head of Digital Marketing, Samsung Electronics UK Limited
Marketing Manager, Scholastic
Head of Digital, Scope
Head of International Marketing, Scottish Government
Head of Marketing, Communications, PR and Digital, Scottish Government
Marketing Director, Scratch Meals
Head of Digital Marketing, Selfridges
CRM Manager, Selfridges
CEO, She Said Beauty
Social Media Manager, Shell
Digital Marketing Manager, Shell International Petroleum
Head of Online, Shelter
Head of Marketing Performance, SHG - TUI Travel
Digital Manager, Shoosmiths
Head of Brand & Digital, Shoosmiths
Head of Site Management, Shop Direct Group
Head of eExperience Customer Service, Sky
Director Ecommerce, Smythson
Research Director, Sony Mobile
Ecommerce Manager, Space NK
Head of Digital Marketing, SSE
Head of Online, STA Travel
Head of Ecommerce, Sweaty Betty
E-commerce Manager, Sweaty Betty
Marketing Comms Mgr, TalkTalk Business
Online Marketing Manager, TalkTalk Group
Operations Director, Tate Enterprises
Ecommerce Manager, Tate Enterprises
Global Ecommerce Manager, Tele2
Director of Global Marketing, Telefonica Digital
Head of Future & Innovation (Online), Telefonica UK
Head of Sports Content, Telefonica UK
Digital Operations Director, Telegraph Media Group
Director of Planning & Analysis, Telegraph Media Group
Ecommerce Director, Telegraph Media Group
Senior Online Marketing Manager, Tesco Mobile
Head of Brand and Communications, Tesco Mobile
Web Analytics Manager, Tesco Stores
Production & Operations Manager, TfL Online
Online Marketing Manager, The AA
Head of Publishing, The Caravan Club
Founder / MD, The Clothes Parlour.com
Digital Marketing Manager, The Cloud part of BSkyB
Digital Media Lead, The Co-Operative
Group Ecommerce Manager, The Dune Group
Marketing Manager, The Energy Exchange
Web Analyst, The Guardian
Managing Director, The IT Job Board
Digital Marketing Manager, The Lead Channel
Digital Marketing Manager, The Prince's Trust
Marketing & Communications Director, The Royal Society of Medicine
Strategic Marketing Manager, The Scottish Government
Head of Channel Marketing, The Share Centre
Head of Product Development, thetrainline.com
Head of Ecommerce, Thomas Cook - Scheduled Business
Web Analyst, Topshop.com
Web Analyst, Trader Media Group (autotrader.co.uk)
Principal Planner, Transport for London
Social Media Engagement Manager, Transport for London
Lead Relationship Manager - Online, Transport for London
Ecommerce Commercial Manager (EMEAI), Travelex
Direct to Consumer Manager, EMEA, Treasury Wine Estates
Digital Acquisition Manager, TUI Travel
Marketing Manager, UBM
Digital Manager, UBM Live
CEO, UKHairdressers
Global Digital and CRM Manager, Unilever
Digital Marketing Manager, Value Retail Management (Bicester Village)
Head of Development, Virgin Atlantic
Head of Ecommerce, Virgin Holidays
Online Content Manager, Visa Europe
Head of Marketing, Mobile, Visa Europe
Digital Marketing Manager, Visit Rentals
Online Marketing and Analytics Manager, VisitBritain Shop
Senior Marketing Manager, PAYG, Vodafone
Digital Manager, Vue Entertainment
SEO Manager, Wahanda
Marketing Analyst, Wahanda.com
Online Marketing Manager, Waitrose
Digital Comms Manager, WaterAid
Online Marketing Manager, Waterstones
Marketing Manager, WGSN
Senior Digital Analyst, Which? Consumer Association
Email Marketing Manager, Wickes
Senior Digital Marketing Manager, Wickes Building Supplies
Marketing Director, wishagift
SEO Manager, Worldwide Business Research
Director & Marketing Manager, www.reallymoving.com
Chief Operating Officer, Xendpay.com
Head of UK & Global Research, Yahoo!
Head of Consumer Direct, Yankee Candle Europe
Digital Strategic Planner, Zaggora
Head of Operations, Zulily UK
Global Life Head of Marketing Strategy, Zurich

Venue

Emirates Stadium - Highbury Suite

Highbury Suite

West Stand

London

N7 7AJ

United Kingdom

Google Maps

Holloway Road Station (Piccadilly Line) is a short five minute walk from the ground; just exit out of the station, turn right, and cross the main road towards to university at the traffic lights. Head straight down Hornsey road, you will see the stadium up ahead. At the mini roundabout, take a right and cross over towards the stadium at the crossing. Walk up the steps and follow the stadium round to the left. A couple of minutes along, you will see the Highbury Suite on the right-hand side.

Arsenal (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are also nearby to the Emirates Stadium. From any of those stations, just follow signs to Stadium, once in the stadium, follow signs to the West Stand to gain access to the Highbury Suite.

Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Holloway Road Station.

Cost details

This event is free to attend but is by invitation only and is for senior client-side marketers only.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.

Enquiries

Now in its seventh year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.

For details on Digital Cream London, contact Christine Busette christine.busette[AT]econsultancy.com or 0207 269 5081.

For sponsorship enquiries, please contact: Danyon Billings danyon.billings[AT]econsultancy.com or 0203 142 8154.