About the course
Overview
Ideal for creative professionals wanting to better understand the implications of designing for digital, this two day course introduces key concepts and considerations in a highly practical format.
You’ll cover the entire spectrum of digital channels and take your first steps towards turning your campaign ideas into structured plans that will work within a digital environment.
Programme
- Introduction to digital
- Fundamentals of the digital landscape
- Injecting creativity into digital
- Joined up design: campaigns that use the physical, mobile, web and more
- Design research: understanding your audience
- Introduction to usability
- Digital design patterns: standing on the shoulders of giants
- Designing for the human mind and human perception
- Designing for online persuasion
- Pushing online emotional factors
- Structuring experiences and interactions, creating journeys
- Idea generation: getting creative solutions from diversity in your team
- Communicating interactive designs (to management and developers)
- Prototyping interactive experiences
- Testing designs
- Online tracking and measurement
- Introduction to digital marketing (a toolkit)
- Future considerations
How will I benefit?
Delegates will leave with:
- A solid understanding of the digital landscape and digital marketing concepts
- The ability to assess the suitability of campaign ideas across multiple channels
- Insight into designing for persuasion and usability
- The ability to effectively communicate campaign concepts
- An appreciation of future considerations
Trainer
Dr Jon Dodd
CEO and co-founder, Bunnyfoot
Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched (amongst other things) how you and your brain judge attractiveness, discern the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a thing or two about how faces indicate age, gender and trustworthiness and why caricatures work so well).
In 1999 he escaped the cosy confines of academia and co-founded Bunnyfoot. The premise was (and still is) to help people create great experiences by applying the brainy bits from science and psychology, along with best practice and techniques from disciplines such as usability, HCI, ergonomics and user centred design.
Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter. He likes to keep hands on client projects where possible (recent clients include Boden, Microsoft, Cotswold Outdoors, M&S) but is also in demand for national and international conferences and training.
Jon is currently writing a book on 'the psychological and visual basis of customer decision making' and needless to say is searching for a more punchy title – suggestions? He is a diving instructor, serious poker player, and is soon to be racing across the Atlantic on a 70ft yacht (until late 2012 he'd never sailed before)
