The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.
This is the fifth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as the tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
The Mobile Marketing and Commerce Report 2013, carried out in association with BuyDesire, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is based on a survey of more than 500 companies and agencies, carried out in July and August 2013.
The Integrated Customer Experience Report 2013, carried out in association with CACI, examines how organisations are approaching the topic, and what they regard as key factors for success. This report is based on a survey of nearly 900 companies and agencies, carried out in June and July 2013.
This is the third Online Advertising Survey Report, produced in association with the Rubicon Project, and is based on a survey of more than 1,000 advertisers and publishers. The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side-platforms (DSPs) and private marketplaces.
Econsultancy's Q3 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals. The report is based on a survey which has attracted 600 respondents globally.
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. The latest report, published in September 2013, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals.
The second annual State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the relative levels of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
The Cross-Channel Marketing Report 2013, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This second report is based on a survey of nearly 900 companies and agencies, carried out in April and May 2013.
The Australia User Experience Report, published by Econsultancy in association with Macquarie Telecom, is based on a survey of digital marketing and ecommerce professionals from around 200 Australian companies. The research, conducted in May and June 2013, looks at the extent to which companies are committed to delivering a good digital user experience, and the challenges they face in doing so.