The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented.
New customer touch points have burst onto the scene, leaving retailers struggling to decide where to prioritise their marketing and digital spend: should the focus be on websites, stores or mobile?
Consumer use of smartphones and tablets incorporates a range of different activities and behaviours, including search, email, social and the mobile web.
And a new survey has found that businesses are responding to this by developing their capabilities over a range of mobile channels.
When asked which mobile channels they plan on using during the next 12 months just over half (55%) said apps, followed by mobile advertising (51%), optimised emails (50%) and tablet-specific sites (50%).
Mobile search and commerce were also cited by precisely half (50%) of client-side respondents.
Despite having an iPhone app for more than a year ASOS waited until last week to finally unveil the Android smartphone version.
It’s been a long time coming and as a regular ASOS shopper I was keen to try it out.
UX design in ecommerce is largely about reducing the impact of any points of friction and making the experience as pleasurable as possible for your users.
One aspect that is ripe for causing friction is form design, as it’s quite natural for users to find the process tedious.
Therefore site owners have to take care to make forms as simple as possible for their users and reduce any unnecessary barriers or the need to re-enter information.
This process is even more important for mobile commerce as the small screen size makes form filling quite fiddly and increases the likelihood of site abandonment.
Luckily there are a few simple rules that designers can follow to limit user frustration, and we’ve previously highlighted how these apply to desktop.
However the rules have to be adapted for mobile, so here are 10 simple tips for improving the UX on mobile forms.
Responsive design is widely accepted to be the most effective way of accommodating the consumer shift towards mobile technologies, yet a new report from the IAB suggests that companies have been relatively slow on the take up.
Just 11% of the UK’s 100 highest spending advertisers currently use responsive design, including Nissan, Direct Line, Go Compare, Microsoft and Chanel.
Some sectors have been quicker on the uptake than others, but due to the small sample size it’s difficult to really drill down into the percentages.
And though the number of brands that have gone responsive remains quite low, the report also found that in August 2013 58% of the top 100 advertisers in 2012 had mobile optimised websites.
Amazon has topped yet another usability survey after delivering a consistently excellent customer experience across its desktop and mobile platforms.
House of Fraser came a close second followed by Marks & Spencer, Debenhams and Interflora.
The report from eDigitalResearch consists of user surveys that analysed the customer experience provided by 19 retail brands across three digital channels – desktop, mobile web and apps.
It covered six different sections of each site, including the homepage, search, navigation, product pages, shopping basket and checkout.
Mobile devices now account for all online sales growth as the amount of sales through desktop computers has plateaued, according to a new report.
Though total online retail has averaged around 15% growth since Q1 2011 figures excluding mobile have actually seen a steady decline before flat-lining in Q2 2013.
This is the first time that IMRG and Capgemini have reported separate statistics for mobile sales, with the data also showing that 23% of all online retail sales in Q2 2013 came from mobile devices.
Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality.
However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices.
For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here are 12 ways to boost mobile conversions...
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include paid digital media, mobile commerce, social marketing, Asian marketing budgets and EE's dreadful customer service.
For more digital marketing stats, check out our Internet Statistics Compendium.
Mobile is often cited as the glue that holds together the multichannel experience as the technology is able to bridge the gap between in-store and online channels.
And it tends to be the retailers that were quick to embrace mobile technologies – such as local search or a mobile optimised site - that have continued to thrive and stay in tune with consumer behaviours.
For example, the new Econsultancy Multichannel Retail Survey shows that 44% of smartphone owners have used their mobile to find details about a retailer (e.g. nearest outlet or opening times), up from 32% in 2012.
But as we’ve previously seen, many businesses are failing to take advantage of the opportunities afforded by the increase in mobile search.