Even after seven years of YouTube's existence, brands still aren’t making much of a dent in the ‘YouTube 5,000’, an elite group of channels with at least 43m views each.
Theoretically brands have a much greater advantage than your average YouTuber as they have more money to produce content, however according to Touchstorm’s latest study, The Touchstorm Video Index, only 74 of the YouTube 5,000 channels are from brands.
In November 2013 I took a look at YouTube strategy for brands. I revealed some surprises from the research, and recommended some guidance on how brands can improve their YouTube reach.
Yesterday I talked to the SVP of marketing and production at Touchstorm, Sean Womack, about the topic, and he offered the following advice for brands.
Everybody loves to hate buzzwords, but those of us who work in digital need to tolerate the birth of new phrases to describe new things.
I’m not talking about horrific PR terminology like ‘leverage’ and ‘synergy’ and ‘blue sky’, which are not to be tolerated, and which I’ve previously discussed.
Instead, we shall focus on those buzzwords and phrases that have originated in recent years, and which have significantly grown in popularity over the past year.
Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?
A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.
To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.
As I'm making my way in the big bad digital marketing industry in the UK, I'm going to give a big shout-out to my home country in the form of this blog post.
The Irish nation is typically a very chatty and social culture in its own right, so I would like to investigate how social the Irish are online.
Having recently moved to the UK, my greater knowledge base of digital marketing lies within the Emerald Isle. I do believe though, that small as Ireland is, it doesn’t mean that socially savvy countries cannot learn from others, especially the digital hub of Europe.
So I’ll write this post with facts and figures and in true Irish fashion, sure we will see how we get on.
Shazam announced today that it now has more than 400m users globally, driving 15m Shazams (or tags) every day.
This follows Shazam's recent claims that it generates $300m in digital music sales every year, which is 10% of the digital music market.
It has been terribly busy today. The now leading media engagement company has also announced its ‘top Shazamed songs of 2013’ list, as well as its ‘top Shazamed artists of 2013’, ‘top Shazamed songs driven by television’ and ‘2014’s new artists to watch’ lists.
Depressingly, the life of an email marketer is one of minorities, even the best email campaigns are opened by just a tiny minority of people.
And as a result, every one of us has mused at one point or another, 'How can I get these non-opening 80% to engage with me again?'
And so we send out re-engagement campaigns, get a couple or three percent response, and think we’ve done a great job.
Phil Manger of Future Publishing and I thought this logic was faulty and that we could do better. The results? We bettered a traditional re-activation campaign by 255%.
Want to find out how? Read on.
As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.
Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.
Feel free to comment on any of the posts, as our authors are always keen to extend the debate.
As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.
Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it's also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers.
As the UK is celebrating its first Small Business Saturday on December 7 2013, here is the second in a series of posts that takes a look at each individual social media platform in turn (last week we looked at Pinterest for small businesses) and highlights how you can achieve the best from each one.
This week: Facebook.
An argument for not reporting results in marketing: if you find yourself in times of crisis having to report frequently, try reporting on actions rather than numbers.
Report on the things you did rather than the traffic you achieved.
Here is my argument for not reporting results in marketing...
Yesterday I was invited to the UK launch of a new personalised video platform, created by Dutch company Rednun.
Rednun claims that if you want the biggest impact possible for the maximum number of people, you can’t do it by producing just one video and uploading it on a shared video platform. You need to personally tailor each video for every individual viewer.
The user provides their personal information to a company, the company provides that database of customer information to a production company. The production company creates a video specifically for every customer, providing maximum relevance and complete personalisation.
Rednun claims the rewards are higher conversion rates, brand loyalty, visibility and engagement rates.
I'm naturally skeptical of most things, especially in terms of the technology needed to achieve mass personalisation and the above goals promised by the company, so here's a rundown of the presentation with a few of my own thoughts peppered throughout for balance.