| Date | 23rd October 2012 (9:30am – 5:00pm) |
|---|---|
| Venue | Dockside, Sydney, Australia |
| Duration | 1 day |
About the event
Overview
Econsultancy’s Digital Cream is our invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not. The event is part of a global series of Digital Cream events running in London, Dubai, Shanghai, Singapore, New York, Chicago and San Jose.
It's a 'hands-on' participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.
The Roundtable Format
The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are three roundtable sessions of an hour and fifteen minutes each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
About Econsultancy's peer-to-peer roundtable events
Programme
Digital Cream Roundtables
- Online advertising – Best practices
- Cross channel marketing
- E-commerce and site conversion
- Email marketing - Trends, challenges and best practice
- Findability, navigation and user behaviour
- SEO - harnessing the power of organic search marketing
- Mobile marketing and m-commerce
- Social media - Best practices
- User experience - Trends, challenges and best practice
- Web analytics - Trends, challenges and best practice
- Onsite conversion rate optimisation
- Customer lifecycle marketing
Programme of the day
8:30am - 9:30am Registration and Coffee
9:30am - 9:45am Welcome and introduction
9:45am - 11:00am 1st Roundtable
11:00am - 11:30am Morning Break
11:30am - 12:45pm 2nd Roundtable
12:45pm - 1:45pm Lunch
1:45pm - 2:30pm Keynote
2:30pm - 3:45pm 3rd Roundtable
3:45pm - 4:00pm Round up and closing remarks
4:00pm - 7:00pm Cocktail Reception, hosted by Econsultancy, open to all Digital Cream Attendees
Who should attend?
If you have responsibility for your organization's online marketing, head up a digital team or work as a senior marketer in the online marketing and e-commerce space, you should come along to Digital Cream for free. We encourage you to attend with members of your team to gain exposure to multiple roundtables, but request a limit of three attendees per company.
To ensure small, focused roundtables at Digital Cream, we limit places to a maximum of 120 attendees.
Agencies, vendors, and consulting firms are welcome to join us after Digital Cream at our Cocktail Reception.
Who is coming?
Digital Marketing Manager, 3M
E-commerce Manager, ABC Commercial
Manager Internet, Allianz
Group Manager Digital Business, Allianz
Online Marketing Manager, amaysim
Marketing Director, amaysim
E-commerce Manager, Aussie Farmers Direct
Manager Digital Channels, Australia Post
Project Manager- Digital Marketing & Communications, Australian Wool Innovation
Digital and E-commerce Manager, Bendon
Marketing Director, Bendon
Sales and Marketing Director, Betfair
Senior Marketing Manager, Betfair
Online Marketing Manager, BIG W
Head of Online, BIG W
Web Experience & Content Manager, BIG W
Marketing Manager, Brisbane Prestige Group
International Marketing Manager, Bupa
Marketing Director, caradvice.com.au
CEO, caradvice.com.au
Head of Brand and Online Marketing, Colonial First State
Head of Marketing, Creative Holidays
CTO, Cudo Pty Ltd
Regional Senior Marketing Manager, Dell
Director of Marketing and Sales, Dockside Group
Marketing and Communications Manager, Energy Action
Online Brand Marketing Manager, Expedia
Senior Database Manager, Expedia
CEO, Gelicious Cosmetics
Director, Getprice
Marketing Communications Manager, Griffith University
Online Marketing Manager, Hamilton Island
Online Sales and Marketing Manager, Hamilton Island
National and International Marketing Manager, Harcor Security Seals and Bags
E-communications Manager, HCF
Digital Manager, Hollard Financial Services
Digital Marketing Manager, HSBC
Group Marketing Executive, Business Services, IBM
Group Marketing Executive, Technology Services, IBM
Digital Business Transformation Professional, IBM Corporate Marketing
E-commerce Manager, IKEA
Online Marketing Manager, IMB
Digital Marketing Manager, JLF Group
Head of Digital Marketing, Lasoo
Online Strategy Consultant, lenovo
Senior Web E-commerce Manager, lenovo
Social Media Manager, LivingSocial
Creative Director and Head of UX, LivingSocial
Marketing and E-Commerce Director, Long Tall Sally
E-Commerce Manager, Macquarie
Associate Director, Digital Strategy, Macquarie Bank
Digital Media Manager, Merivale
Group Digital Manager, Michael Hill
Regional Head Online, APAC Microsoft Store, Microsoft
Director, Molten Store
Marketing and Sales Director, Momento Pro
Digital Marketing Manager, Monash University
Marketing Manager, Movie Network Channels
Online and Social Media, Museum Victoria
Digital Marketing Manager, Nando's Australia
Online Marketing Manager, Newcastle Permanent
Website Content Administrator, Newcastle Permanent Building Society
Marketing Communications Manager, News Ticketing
Head of E-commerce, Optus
Digital Strategy Manager, Optus
Head of Brand and Consumer Marketing, PayPal
Online Communications Manager, Qantas Frequent Flyer
Digital Content Manager, RaboDirect
Online Media Specialist, RAMS
Online Marketing Manager, RAMS
Digital Marketing Manager, Random House
Head of Digital Marketing, Random House Australia
Digital and Media Manager, Revlon
Digital Marketing Manager, SABA (Apparel Group)
Marketing and Brand Director, SCDL
Senior Marketing Manager - Digital, Sensis
Regional Online Marketing Manager, Servcorp
Online Marketing Manager, Servcorp
Director, Smartaupairs
Digital Marketing Manager, Sony
Marketing and Category Manager, Starbucks Coffee Australia
Digital Project Manager, TAFE NSW Sydney Institute
Senior Marketing Manager, Teachers Mutual Bank
Digital Marketing Manager, The Movie Network
Chief Marketing Officer, The Walt Disney Company
Senior Producer, Asia Pacific, The Walt Disney Company
Director of Commercial Services, The Walt Disney Company
National Marketing Manager - Digital, Toyota Motor Corporation
Digital Marketing Manager, Tyres4U
E-commerce Social Manager, Universal Music
E-commerce Marketing Manager, Universal Music
Head of E-commerce, Universal Music
Manager E-commerce, Virgin Australia
Digital Marketing Manager, Virgin Money
Programme Manager, Virgin Money
Digital Marketing Manager, Virtus Health
Country Manager, Australia & New Zealand, Vistaprint
E-commerce Manager, Webster Holdings (Marcs, David Lawrence, Jigsaw)
Digital Marketing Manager, Woolworths
General Manager Corporate Marketing, Woolworths
Head of Online Innovation, Woolworths
Online Marketing Manager, Woolworths
Online Marketing Manager, Woolworths Liquor
Online Marketing Manager, Yellow Brick Road Wealth Management
Venue
Dockside
- The venue is located on balcony level (one level above ground level) of Cockle Bay Wharf
- 5-minute walk from Sydney Convention & Exhibition Centre & IMAX Theatre Complex
- 5-minute walk from three 4.5 star hotels and Harbourside Shopping Centre
- 10-minute walk from Sydney CBD and Queen Victoria Building
- 2-minute walk from Darling Park Offices (via undercover walk way connecting to Cockle Bay Wharf)
- Adjacent to Pyrmont Bridge (city end)
- 2-minute walk from the Cockle Bay Wharf Marina for water taxi
- 5-minute walk to three parking stations
- Taxi drop off points on Wheat Road and 201 Sussex Street
Cost details
This event is free to attend but is by invitation only and is for senior client-side marketers only.
Enquiries
To attend Digital Cream, you'll need to be a senior marketer from a brand, e-tailer, publisher, public sector etc to qualify for free attendance.
For delegate or sponsorship inquiries, please contact Peter Lines at peter.lines@econsultancy.com or call 02 8233 9230
Or to view all the opportunities available as a Digital Cream sponsor click here.
