|Date||10th October 2013 (9:30am – 4:30pm)|
|Venue||The Old Truman Brewery, London, United Kingdom|
About the event
For more detailed information regarding PUNCH and booking your place, please visit our Festival of Marketing website: http://festivalofmarketing.com/punch
There’s a debate raging in the world where marketing meets creative – is data and insight the enemy of creativity or its salvation? This ‘Oxford Union’ style debate seeks to hear out both sides of the argument to look at how creativity and the ‘big idea’ can thrive in an age of real time data rather than be swamped or held back by it.
In short, Punch is for creatives learning to live in the new digital world.
Speakers' and panelists' profiles
Nick Meaney co-founded Epagogix 10 years ago in London.
In his previous company, he realized that the insurance-led approach to risk management for the major US film studios was failing to pro-actively address the underlying fundamental risk: choosing, investing in, and developing the best projects for optimal performance.
Epagogix is based in London and Oxford, with representation in New York and Los Angeles.
Previously Meaney was based in New York as global head of marketing and e-commerce for a company involved in travel and international education. His career started long before that – after graduating from his English university he became a journalist/researcher for “Crain’s Chicago Business” – a newspaper and stable-mate of “Advertising Age”.
Dan joined from documentary producer Rare Day, where he was Managing Director. Prior to this he was Managing Director of Discovery Networks UK, leading Discovery's portfolio of channels through a period of change and innovation with the launches of seven new channels and several digital media services.
Dan also worked at Channel 4 from 1998 to 2005, joining as the Head of Marketing & Development for Film4, rising to be Managing Director of Digital Channels. He was responsible for the development and award-winning launches of E4, Film4 and More4 and, in 2001, was elected Young Marketer of the Year by the Marketing Society for his role in the birth of E4.
He is on the Boards of Channel 4 and the NFTS.
Previously the Global Consumer Planning Director at Nike, Russell is now Creative Director at the Government Digital Service. He led the team responsible for the Design Museum's 2013 Design of The Year, GOV.UK, the first ever winner to be a website. Russell is a former Planning Director at agencies Wieden+Kennedy and R/GA, working for organisations including Apple, Microsoft and Honda, including the strategy development that led to Honda's 'Power Of Dreams' campaign. Russell is frequently recognised as being one of the most influential strategists in the world and is a contributing editor to both Campaign and Wired magazines.
As a child I was fascinated with putting electronics into objects around us. After this dream faded away I spent several years travelling around Asia and Australia, aquiring some of my greatest lessons in resourcefulness and making the most of the path and people in front of me. My desire to learn more about electronics resurfaced so I returned to the UK to study for a degree followed quickly by a PhD in physics at Cambridge's Cavendish Laboratory where I moved electrons around one by one, it was electronics at its most simple level! After spending four years in a Cambridge startup I began my new adventure with a company of my own. It has recently become obvious that the work of my team and myself is the realization of my childhood fascinations, we put electronics into paper, and paper is all around us.
Matthew’s advertising career began at BBH where he worked across many key clients including Unilever, Polaroid and Gordon’s. Within three years he was running the global Johnnie Walker Whisky account where his initial friendship with Neil and Clive, his future BETC creative partners, began. In 2007 Matthew became the MD of TBWA London, overseeing 170 people, and more specifically the global Sony PlayStation business before becoming Worldwide President of Modernista!. Two years later, Matthew returned to the UK to found BETC London with his friend Neil.
Jerome Courtial is Head of Strategy at We are social.
Courtial was previously lead global planner at Wieden & Kennedy Amsterdam, working as a global planning director on Coca-Cola and Nokia. Before this he was an engagement planner at BBH London.
More recently, he worked as strategy director at Saint and a freelance planning director for agencies R/GA and Sid Lee Amsterdam. He was also instrumental in the success of Glue London between 2003 and 2006, leading accounts and winning pitches for numerous clients including Nokia, Eurostar and Snickers.
James is Managing Director of Holler, the digital strategy agency he formed in February 2001 with business partner Will Pyne. Holler’s clients include Absolut Vodka, innocent Drinks, Mercedes-Benz, Now TV, Red Bull and Revlon.
Holler was behind the critically acclaimed and award winning marketing for Skins on E4, a ground-breaking approach to marketing and media strategy that led to a host of awards including three prestigious IPA awards and the first Guardian MEGA for best advertising. It was the first television show to be marketed using social media in the UK.
James is a highly respected commentator on the digital marketing industry, speaking regularly at conferences and contributing to a range of publications including The Sunday Times, Broadcast and Creative Review.
Omaid leads marketing strategy, brand planning and digital strategy thinking for a number of SapientNitro's national and global clients across the widest range of disciplines - from advertising, direct and retail marketing, social and CRM based engagement, to service based utility and experience based brand activation. He has worked on brands in most sectors – from banking to gambling and telecommunications to ice cream.
He's one of the industry’s hybrids. After studying Mathematics at Cambridge University, he embarked on a career as a creative, designing i-D magazine and founding the direct marketing agency Hubbard Hiwaizi McCann. At HHM he started as Creative Director before becoming the Planning Director. He subsequently founded the interactive communications agency Crayon, where he was the Planning Partner, before going on to launch the strategy function at the digital agency Fortune Cookie and lead the planning department at the integrated agency Chemistry.
Marc, an Englishman with Swiss ancestry, who trained under the eminent designers Gert Dumbar in Holland and Tibor Kalman in New York, started creative life designing end titles for films, which foretells ending life designing opening titles for films.
Marc is the author of 'Brands as Patterns' a white paper that has laid the foundation for coherent brand building in the digital age. The paper has been republished by FastCompany, Contagious Magazine and PSFK, and became two wildly successful panels at the 2012 SXSW. Marc is a Fellow of the Royal Society of Arts and received a Masters from the Royal College of Art where he was awarded the Nick Wurr memorial prize for design wit. Marc's work has been featured in The Guardian, The New York Times, The Financial Times and Business Week.
Marc launched international brands, products and services such as HBOGO, Nike Fuel, B&N Nook, Discovery Digital Networks, Nokia viNe and Aston Martin Rapide, as well as advising notable startups like Basis, SoftKinetic, Onlive, Matternet and Canary.
As Principal at Method, Marc works across discipline to manage brand coherence, uniting behaviors, words, symbols, and signifiers into brands capable of existing in today’s agile and iterative environment.
Lexi leads the Creative Services team at Teradata eCircle - a leading Integrated Marketing Management agency - where she inspires creative excellence in her team and crafts end-to-end online marketing communications. In her role, Lexi consults an extensive range of clients including Three, Thomas Cook, MBNA and Nectar, on creating engaging campaigns which are driven by strategic insights, original design and the latest industry trends.
Finding inspiration in all things digital, as well as the real world, you can find Lexi’s 140 character thoughts @lexi_clarke or read her latest blogs and articles written for the DMA Email Marketing Council site.
Ian Padgham holds a degree in French Gothic Art History from UC Berkeley. Realizing this degree was absolutely useless he set forth to become an "artiste" in Paris for several years. Another professional disaster. Finally, after moving back to San Francisco, Ian ended up at Twitter. While there he managed Twitter's social media sites, made movies, and started Vining. In August of this year Ian left Twitter to start his own Vine and short-form video company, thinking that the only thing better than not having to work would be only working for 6 seconds. Ian also likes camping, traveling, and writing short biographies about himself in the third person.
Louisa James has spent the past 8 years working for Jamie Oliver in various guises from PA to Project Manager to Marketing Manager to Digital Producer. When not overseeing the global marketing for Jamie's books and TV, Louisa can be found working across a vast range of Digital projects across the Group, picking up several awards along the way for her work on Jamie's apps.
Who should attend?
Aimed at creatives of all kinds and the agency people who turn brands into stories, this event will showcase case studies showing the role of creative in the new data-driven landscape.
The Old Truman Brewery
The Old Truman Brewery has a convenient Central London location on Brick Lane,
and is easily reached by tube, rail, bus or on foot.
Nearest Stations: Liverpool Street, Aldgate and Shoreditch High Street.
£349.00 per delegate including access to all sessions, lunch, refreshments and event guide.
For sponsorship and speaking enquiries, please contact Nicola Velasco at Nicola.firstname.lastname@example.org or alternatively call 0207 269 1458