There are any number of reasons that online shoppers might abandon a shopping basket, ranging from the site UX to unexpected delivery charges.
Or it could just be that they were shopping around and had no real intention of making a purchase.
Similarly, it could be that the user intentionally dropped out late in the checkout process in order to trigger a cart abandonment email so they could analyse them for a blog post.
This latter course of action is exactly the one I took last Friday with several ecommerce sites so I could pull together a few different examples of retargeting emails.
I hate the word granular. I spend half my life tweaking and fiddling with PPC campaigns across different platforms.
The word granular invariably means spending even more time setting up campaigns. The problem is, the only way to achieve, monitor and maintain success in PPC is by going granular. The same holds true for Google Product Listing Ads.
I first went granular with my bog standard AdWords search network text ads soon after starting out in PPC. I went granular with my Product Listing Ads at a much later stage however.
When I first setup Product Listing Ads (PLAs) I had to do so with the assistance of the official Google documentation and a few third party guides. It’s all a bit fiddly.
Most of these guides seemed to encourage large ad groups for one reason or another. Against my better judgement I just went along with it, wasting thousands of pounds in the process.
Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?
A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.
To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.
As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.
If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.
Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.
In this article I put forward the case for referral sales and why it could take over from brand ecommerce.
Here is a modern day 'the chicken or the egg' scenario. What came first, a business’s digital capabilities or a customer’s need for digital relevance from businesses?
Does it really matter? What does matter is that businesses must be digitally wired with a consumer-focused mind set in order to succeed in today’s highly competitive landscape.
Just before Thanksgiving, Rand Fishkin blasted infographics on his ‘Whiteboard Friday’. He did make some really good points in his video, but I believe his reasoning is flawed.
The discussion revolved around format choice as the defining factor of success, an opinion which pops up time and time again and that I wholeheartedly disagree with.
In my experience, if you let format rule your content, you may miss out on some major opportunities. Here’s why.
Earlier on, I published a post looking at best practices for product page copy, now it's time to show some examples of ecommerce sites doing this well.
In a nutshell, copy should be easy to read and scan, it should sell the benefits of the products and entice shoppers to make a purchase.
Different approaches will work for different sites, so some of these examples are descriptive, some funny, and some technical...
Along with a number of genuine national holidays, the end of November and beginning of December are a time for consumers to enjoy a time of frantic spending as we commemorate fictional occasions created by retailers to help make a few extra sales.
These special shopping days always have awful buzzword names that initially mean very little to anyone outside of the marketing industry, but eventually come to be used in every day conversation due to the good work of PRs and the national media.
Off the back of Thanksgiving we’ve just enjoyed Black Friday and Cyber Monday, which heralded the usual surge in online spending and unseemly squabbling in stores.
And here are some interesting stats detailing just how much was spent during the annual sales bonanza...
Many businesses have shied away from online reviews because of the fear that bad reviews will ruin their business. But it’s just not true.
Everyone knows that no business is perfect and that sometimes things can go wrong.
So, across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from.