Business Review USA has taken screenshots of what looks like a leak of Google’s new design for YouTube.
Art Director Freddie Pierce noticed the updates, which point towards an enhanced social media experience throughout.
The inclusion of Google+ is wholly expected, since Google is integrating this into all of its services bit by bit in an attempt to make the platform more sticky. First Google Music, now video to provide one central dashboard.
A Facebook tab allows users to connect their profiles to YouTube, making personalised recommendations available - something marketers, advertisers, and viewers could all benefit from.
Business Review USA predicted that once new users become engaged to the YouTube experience, via potential Facebook login, then Google has the opportunity to flip the tables and introduce those same users to Google+.
Offering special customisable options to Google+ users on YouTube could play to their overall advantage as well."
Reader comments (7)
9:03AM on 21st November 2011
Liam Dryden leaked this over a week ago:
http://twitter.com/#!/LiamDrydenEtc/media/slideshow?url=pic.twitter.com%2FmivRg9Th
via @LiamDrydenEtc
After being stuck using it he's not impressed. Forced G+ intergration and further removal of subscribed content from the forefront of the user experience has once again left the YouTube community feeling marginalised.
Google need to remember that content, not advertising, is King.
E-Business Consultant at Dan Barker
9:36AM on 21st November 2011
Oddly, mine updated to this design about a month ago. I'd assumed everyone's had!
Let me know if you want any screengrabs.
dan
E-Business Consultant at Dan Barker
9:49AM on 21st November 2011
Poking around a little bit, is it not this? (may just be me getting mixed up)
http://www.psfk.com/2011/07/google-unveils-new-youtube-page-design.html
There's a tutorial on how to 'upgrade' here:
http://www.theverge.com/2011/11/21/2577332/how-to-enable-the-new-youtube-design
dan
Online Marketing at Language Connect
10:21AM on 21st November 2011
This is somewhat better than the last one.
I need to use it before I can make any comments on its usability.
PPC Marketing Director at Rose Digital Marketing
10:55AM on 21st November 2011
Google seems to be obsessing on pointlessness these days.
The new designs for Gmail and Analytics have added very little in terms of functionality and their persistent pimping of G+ is starting to seem desperate.
Head of Digital at QualitySolicitors
12:22PM on 21st November 2011
You're right Dan its not quite leaked as much the door was left open intentionally
Take a peek here:
http://www.youtube.com/cosmicpanda
Director and Co-Founder at 4Ps Marketing
4:41PM on 22nd November 2011
I do love an “accidently on purpose leak”. In Google’s defence this is how they have always tested new services and design.
They test the service and make changes based on the user information they gather. What people see in the test phase is often very different to what is released.
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