Generative AI has brought into focus what makes a great marketer
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
“The more we have smart automation doing some of the job, the more important it is that we are critical thinkers,” says Econsultancy SVP Learning, Stefan Tornquist.
In its first earnings call as a publicly-traded company, Reddit detailed its growth from organic search traffic. But can Reddit manage to have its cake – trade on its reputation for unvarnished authenticity – and eat it – license its content to train the very AI models it wants to stand apart from?
As Tesco Clubcard is about to turn 30, the retailer has announced a new addition to its scheme: gamified, personalised loyalty challenges. EagleAI, the firm partnering with Tesco to create Clubcard Challenges, explains how AI makes personalised loyalty possible.
Advertisers are on a quest for incrementality in retail media. David Pollet, CEO at Incremental, talks to Econsultancy about measuring the return on this fast-growing form of ad targeting, including the limitations of legacy approaches and complexity at big brands.
The EMEA VP of display, video, audio at the supply side platform tells us about her favourite ads, and describes the deprecation of third-party cookies as “as close to [a comprehensive reset] as we’ve seen in programmatic… since the introduction of header bidding.”
The best loyalty programmes create an “emotional connection” and are about more than “getting the customer to the next transaction”, says former Holland & Barrett CRM chief Jonathan Haywood.
This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ‘innovation’ itself to mean ‘finding ways of doing things differently’. Flawed assumptions to avoid when innovating – the premise of this article is pretty self-explanatory, […]
Tips to help with the research, the communication and the task of finding out what people want. In essence, how to have good ideas by asking the right questions.
Former CEO Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a keynote at the Retail Technology Show in Olympia London.
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
Stuart Hodge is SVP Automotive at Poppins, a digital creative agency with a focus on the automotive sector. Hodge was previously CEO and Founder at specialist automotive and change management agency Y2Change, which was acquired by Poppins in January. He spoke to Econsultancy about the challenges of working in a sector that “moves faster than […]
This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ‘innovation’ itself to mean ‘finding ways of doing things differently’. The empty chair is a concept synonymous with Amazon’s customer-focus. Despite their importance to the […]
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the only other medium to see increased expenditure.
Katrina Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up with Smart to get an insider’s view on just how much commerce media has changed in the last two years. Smart also gives us the lowdown on what advertisers […]
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China. Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape […]
Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]
A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
On 15th March, Starbucks announced that it would be shuttering Starbucks Odyssey, its NFT-centric loyalty programme. What does the closure tell us about rewards, and is this indicative of the declining star of web3?
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.