Claire Brinkley

After graduating college and travelling the world, Claire started working as a journalist and researcher for Mediaconnect. In this role Claire wrote stories for and about the tech PR community, which were posted daily to their corporate website. She then went on to promote cycling education within Australia, working for AustCycle as a journalist, marketing and PR person.

Report: APAC is excelling in digital advertising

Digital advertising is thriving in the Asia-Pacific region, outshining North America and Europe in some categories, according to a new global benchmark report by DG MediaMind.

The Viewability: A New Lens for Engagement report compares the digital advertising behaviours from 47 countries around the world, analysing more than 600 billion display advertising impressions during last year.

by Claire Brinkley 07 April 2013 22:30pm 0 comments

Australian consumers turn to domestic online retailers

Australian consumers are shying away from international online retailers if the recent NAB Online Retail Sales Index is anything to go by.

Domestic retail accounted for almost three-quarters (73%) of total online sales in Australia in January 2013, and domestic online retail sales saw a higher year-on-year growth than international, rising 28% vs 25%.

by Claire Brinkley 08 April 2013 22:30pm 0 comments

Report: Digital radio sales soar in Australia

The popularity of digital radio is on the rise in Australia with a new report finding that sales figures have reached record highs, exceeding industry expectations.

Commercial Radio Australia (CRA) has released their 2013 Digital Radio Industry Report, which shows that around 1.5 million people are listening to digital radio on DAB+ devices each week.

While this figure represents only 11.6% of total radio listeners, it is an increase of almost 300,000 people on the year prior.

by Claire Brinkley 04 April 2013 22:30pm 0 comments

Online shopping: China leads the pack in the Asia-Pacific region

It seems China has some of the keenest online shoppers in the Asia-Pacific region, with Chinese consumers more likely purchase online than any other APAC country.

A new Mastercard study measured consumers’ tendencies to shop online between November and December 2012 and found that Chinese internet users shop online the most, registering a score of 102 on Mastercard’s Index for 2012, a figure that is up four points on the year prior.

According to the report, one of the main reasons for this rise in online shopping popularity in China is due to increased consumer confidence. Of those surveyed, only 21.4% felt unsecure when shopping online, down from 32.8% in 2011 and 35.3% in 2010.

by Claire Brinkley 02 April 2013 23:45pm 3 comments

Report: Australians on Facebook 'like' TV and retail

It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.

This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.

by Claire Brinkley 03 April 2013 22:00pm 0 comments

Woolworths’ brand value soars, while the Australian gap between consumers and local retailers remains an issue

Woolworths has been named the top retail brand in Australia for the second year running, beating out supermarket competitor Coles by almost a billion dollars.

Interbrand’s 2013 Best Retail Brands report, which ranks the top retail brands around the world by value, placed Woolworths brand value at $4.57 billion, an increase of 9% on the year prior.

by Claire Brinkley 26 March 2013 22:00pm 0 comments

Australian consumers are fickle brand fans on social media

Over 80% of Australian online users have connected with at least one brand on social media, with 29% even connecting with 10 or more brands.

But 44% have also dumped a brand on social media because they were spammed or bored with content, according to a new white paper.

The Always On report from Latitude Insights looks at how Australians are using social media in an attempt to better understand how brands connect and influence consumers online.

by Claire Brinkley 27 March 2013 22:00pm 1 comment

Bad news for online catalogue advocates: Australia prefers print

It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online.

According to research conducted by the Australian Catalogue Association (ACA) in the lead up to Christmas 2012, more than 70% of Australians over the age of 14 prefer to read printed catalogues than online versions.

by Claire Brinkley 25 March 2013 22:00pm 0 comments

Australian B2B companies are lagging behind with their online profiles

Australian B2B companies are struggling with their online presence, choosing not to properly utilise social media, according to a new government-funded study.

 The report, Australia’s Social Media Presence in 2012; The Roadmap for 2013, aims to better understand how social media can help B2B businesses, looking at how the top 207 B2B companies are using social media and how this influence can convert into real world sales.

by Claire Brinkley 19 March 2013 22:00pm 1 comment

Australian group buying sites. Here to stay or fading fast?

Australians spent $504m on group buying sites in 2012, a rise of 1.4% on the year prior, leading some industry experts to predict that group buying is here to stay.

According to a new Telsyte study, in Q4 2012 Australians spent more than $130m on group buying sites and the combined revenues of the top five deal sites saw a growth of more than 9% year-on-year.

Groupon and Scoopon showed the strongest performances, seeing a combined 40% year-on-year rise.

by Claire Brinkley 10 March 2013 22:00pm 0 comments