Craig Le Grice
Based in London, with global clients, I'm an award winning marketing technology strategist and agency / consultancy leader, specialising in connecting brands and stakeholders - whether that's consumers, staff or shareholders.
With more than a decade's experience, I am Global Technology Performance Director at Aegis Media - the world’s leading focused media and digital communications specialist and home of Carat, Isobar, Posterscope, iProspect and Vizeum.
I have previously worked in leading advertising / marketing / media agencies (WPP, Grey, Razorfish, SapientNitro), some of the world's smartest management consultancies (like McKinsey and Deloitte) and best in class technology companies like Google, Twitter, Facebook, Amazon, Zynga and HP.
There are many complex ways of increasing your online store's performance. From analytics to data segmentation, once you've mastered the infrastructure of selling online, reaching new customers and selling more can become much easier. 
Improving your online store requires many things, but nothing is more important than understanding why people buy. 
It's been a sad, but inevitable, week for British retail
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