David Moth

BabyCentre study reveals changes in mums' shopping habits after birth

Almost two-thirds of mums say that after having a child they would prefer to do all their shopping online, according to a survey by parenting website BabyCentre.

Nine out of 10 mums surveyed said they had shopped online in the past 30 days.

This shift appears to be motivated by the convenience of online shopping, since respondents reported feeling more guilty (+186%), rushed (+121%) and stressed (+39%) when shopping offline, compared to how they felt before having children.

by David Moth 23 March 2012 11:30am 0 comments

FC Barcelona launches 'FCB Alert' app for Facebook

FC Barcelona has launched a Facebook app called 'FCB Alert', which it hopes will allow the club to engage better with the 28m fans it has on the social network.

Designed by MicroStrategy, the app includes exclusive content, news, interactive features and the ability to buy merchandise within Facebook.

Fans can interact with games, polls and a range of other multimedia content which can also then be shared with other Facebook users.

by David Moth 23 March 2012 10:15am 0 comments

How do social logins and sharing affect e-commerce: infographic

More than a third of US consumers (40%) prefer social logins to creating a new/guest account on e-commerce sites, according to a new study from Monetate.

Of course this indicates that a majority of consumers prefer creating new accounts, but merchants still cannot afford to ignore social logins altogether.

When looking at the breakdown of which social networks consumers prefer to login with, Facebook came top with 60%.

by David Moth 22 March 2012 13:13pm 4 comments

Daily Mail beats rivals to achieve most +1s on Google+

Stories from the Daily Mail and the Telegraph receive the most +1 recommendations on Google+, although the Financial Times has more followers according to analysis by Searchmetrics.

A study into 13 national newspapers found that only nine of them have official G+ pages.

These papers are included in a total of 544,545 circles, with The Times, The Sun, Daily Express and Daily Star absent from the social network.

372,159 people were recorded as having the Financial Times’ G+ page in their circles - the Guardian came second with 75,255 circles and the Independent came third with 60,195.

by David Moth 22 March 2012 12:16pm 1 comment

Amazon sells 1m daily deals vouchers in 17 hours

Amazon sold 1m daily deals vouchers in 17 hours yesterday through its AmazonLocal offers site, raising questions about the future of its strategic partner Living Social.

The e-tailer sold out of vouchers that offered a $10 Amazon giftcard for $5, presumably clocking up a huge number of new members as a result.

In January last year Living Social sold 1.4m $10-for-$20 Amazon gift cards, so Amazon already knew the tactic would work.

by David Moth 22 March 2012 11:14am 1 comment

Johnston Press CEO rejects paywalls to focus on digital ad revenues

Johnston Press (JP) CEO Ashley Highfield says he plans to make the newspaper publisher “digital-first” and keep its news content free online while increasing advertising revenues.

Speaking at The Guardian’s Changing Media Summit yesterday, Highfield said that mobile and web content would remain “free all the way” - but that the publisher would charge for iPad apps.

Since launching mobile sites for its 211 regional titles in December the company has added 2m unique users, taking JP’s overall online audience from 8m to 10m.

by David Moth 22 March 2012 09:59am 1 comment

Game Group heads for administration

Beleaguered games retailer Game Group has said it intends to file for administration just weeks after it indicated that it planned to modify its business model with a shift towards digital downloads.

A statement released this morning said that talks with stakeholders had not made enough progress, and it was now "of the opinion that there is no equity value left in the group".

Game Group shares have now been suspended by the London Stock Exchange.

by David Moth 21 March 2012 13:55pm 1 comment

Walgreens adds customer service tab to Facebook

American pharmacist Walgreens has added an ‘Answers’ tab to its Facebook page, providing social customer service in relation to prescriptions and health queries.

Walgreens says that this is another example of its commitment to innovation in the digital space, and that it provides customers with greater access to pharmacists and other clinical experts.

by David Moth 21 March 2012 12:29pm 0 comments

Twitter takes Promoted Tweets mobile

Twitter has announced that it is to begin showing Promoted Tweets to mobile users who don’t follow the advertiser's feed.

The social network has also added new targeting tools that allow advertisers to target their messages to desktop computers and laptops or specifically to mobile devices.

A blog post states that since launching Promoted Tweets and Accounts in its mobile apps last month “reactions have been positive.”

by David Moth 21 March 2012 11:12am 1 comment

Linking Mobile uses CPA model to sell ads based on QR code activation

Linking Mobile is attempting to use transactional QR codes to take the affiliate model to offline marketing channels.

The codes have been printed onto 100,000 leaflets advertising the Accident Advice Helpline (AAH), which have been distributed across London by promotions company Double Bubble.

Rather than paying up front for cost of printing the hand-outs, AAH will be charged using a cost per acquisition (CPA) model, and Double Bubble with also be paid per registration.

In this case, the 'acquisition' is based on how many customers fill out a form after being directed to a mobile site via the QR code.

by David Moth 21 March 2012 10:03am 0 comments