UK energy companies are delivering such a poor customer experience that they’re potentially losing out on new customers, according to a new report from Global Reviews.
In fact the study found that just 6% of potential customers would recommend energy suppliers' websites, while 64% would actively discourage friends or colleagues from visiting.
Global Reviews analysed the websites of the so-called ‘Big Seven’ energy companies and found that on average they scored just 50% for usability.
The number of m-commerce shoppers nearly doubled in five of Europe’s biggest markets in the past 12 months, according to new stats from comScore.
One in six smartphone users in the EU5 (France, Germany, Italy, Spain and the UK) now accesses online retail stores and apps on their device, while one in eight users has completed a transaction on their phone.
Typically smartphones shoppers convert at a much lower rate than tablet or desktop users, but the comScore study shows that the market is still growing.
In May this year 16.6% of EU5 smartphone owners accessed retail sites or apps, a 4.6% increase year-on-year.
Here's a round up of some of the best infographics we've seen this week.
We have infographics on social media at the Olympics, Apple's Q3 earnings, mobile content and the rise and fall of magazines.
Once again I've rounded up some of the most interesting digital marketing stats we've seen this week.
Stats include the ever-increasing search spend, the open-rates for email marketing, mobile usage stats and a look at what influences our purchase decisions.
For more digital marketing stats, check out our Internet Statistics Compendium.
LoveThis is a new iPhone app that allows you to share recommendations with friends and store them so you don't forget them at a later date.
You can share recommendations for anything you want, such as products, movies, music or even a good plumber.
To find out more about how it works I spoke to LoveThis founder and CEO Alexis Dormandy...
Apple fanboys might not want to hear it, but price is apparently the most influential factor when consumers are buying gadgets.
81% of respondents in an EML Wildfire survey said they thought price was the top consideration when buying consumer tech, followed by technical specifications (61%) and compatibility (46%).
Brand loyalty came fifth out of the six options on offer with just 11%.
Quiksilver recently revamped its European websites as part of what it calls “a very aggressive market expansion strategy”.
The sites, which were launched using Demandware, use a range of interactive and visual features that it claims offer an enhanced user experience.
But aside from all the new graphics, is the site actually easy to buy from?
We have previously flagged up ASOS as an example of shopping basket best practice, so using the same criteria I looked at how Quiksilver stacks up...
Almost two-thirds (64%) of senior decision makers in large UK firms do not consider the internet to be in the top three most important channels for driving overseas trade.
This is despite the fact that the global e-commerce sector, projected to drive $1trn in global internet sales next year, continues to evolve rapidly.
The finding comes from Search Laboratory’s new Web Magnetism report, which interviewed 350 senior decision makers from UK companies with 200 employees or more.
It shows that around 85% of worldwide internet users buy goods and services online. Europe accounts for 35% of global online spending, which reached €550 billion in 2010.
The report asserts that in order to continue to grow profits businesses need to exploit the revenue opportunities afforded to them by global e-commerce.
This is backed up by statistics from our recent report, The Internationalisation of E-commerce: A Best Practice Guide.
The Olympics is only two days away now, and LOCOG has undertaken a well-publicised crackdown on non-sponsors’ attempts at guerrilla marketing.
However, new data from Experian shows that the overzealous approach to protecting the rights of official sponsors may have backfired.
As of last week, the Olympics was the third most visited sports category online behind football and cycling, while the average time spend on an Olympics website stands at six minutes 33 seconds.
Search spend and ROI continued to grow in the US and UK in Q2, according to new statistics from Adobe.
The Q2 2012 Global Digital Advertising Update shows that digital marketers are continuing to invest in search and are benefitting from falling CPCs (cost per click) on both Google and Bing/Yahoo.
The report also shows that conversions rates on tablets are 20% higher than PC while smartphones lag some way behind.
It also appears that marketers are getting to grips with Facebook advertising, as statistics show that engagement with brand posts is up 84% year-on-year (YoY).