David Moth

Mobile accounted for 12% of December's paid search clicks in the UK

Mobiles and tablets accounted for 12% of all paid search clicks in the UK during December, according to new data from Marin Software.

This represents a 49% increase in click share as a percentage of the total since October.

The Quarterly UK Online Advertising Report found that, over the same period, spend share of mobile and tablet devices increased by 29% to a 7.5% share of overall search spend.

by David Moth 19 January 2012 09:39am 2 comments

Doritos Super Bowl ad chosen by a Facebook vote

Doritos’ Super Bowl ads will be created by the public again this year, with the overall winner chosen by a Facebook vote.

The Pepsico brand has used user generated ads during the Super Bowl several times since 2007, and the ‘Crash The Super Bowl’ commercials have proven to be extremely popular.

Doritos ads came joint first and fourth in the 2011 USA Today Super Bowl Ad Meter.

by David Moth 18 January 2012 16:45pm 1 comment

Google trials QR code login for Gmail

Google has been trialling a new secure login that uses a QR code to verify the user’s identity.

The authentification tool was an experiment to find a new way of securely logging into Gmail on a public computer.

by David Moth 18 January 2012 14:16pm 2 comments

US online sales grow 15% over Christmas compared to 4% offline

Online retail sales during the holiday season increased by 15% in 2011 compared to 2010, according to data from Monetate.

Sales at brick-and-mortar stores increased by just 4% in the same period.

by David Moth 24 January 2012 15:26pm 0 comments

SnapStream extends TV monitoring to Macs

TV monitoring service SnapStream has made its software available to Mac users, potentially opening up a huge new marketplace among media agencies.

Its new web-based video player and Mac client allows users to search, record and clip recorded TV shows.

by David Moth 18 January 2012 11:57am 0 comments

YouTube adds Reuters TV to its channel line-up

YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.

Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.

by David Moth 18 January 2012 10:02am 0 comments

Smartphone ad impressions increased by 488% in 2011: infographic

Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.

The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.

by David Moth 17 January 2012 16:15pm 1 comment

Lionsgate uses Facebook for Abduction rental release

Lionsgate has become the first film studio to launch a film to rent on Facebook on the same day it is released for sale on DVD and Blu-Ray.

Facebook users in the US can rent Abduction, which is also available for digital download, for $3.99 for 48 hours.

by David Moth 17 January 2012 14:15pm 0 comments

Intel unveils digital signage that recognises age and gender

Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.

Kraft Foods and adidas will be among the first retailers to begin trialling the new product, which was unveiled at the National Retail Federation Expo in New York.

The Intel Audience Impression Metric Suite (Intel AIM Suite) is designed to bring personalised content to consumers, while also gathering data on age, gender and length of attention.

by David Moth 17 January 2012 11:59am 5 comments

50% off Facebook ads, if you keep users on-site

Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.

This has led to brands building a presence within Facebook so they can benefit from these lower costs.

by David Moth 17 January 2012 09:28am 2 comments