A free and open internet is the most efficient market place in the world and needs to be protected, according to Reddit co-founder Alexis Ohanian.
The internet entrepreneur kicked off TNW 2012 in Amsterdam with a keynote that highlighted the power of the internet to innovate and create new businesses, and the threat posed to e-commerce by SOPA and CISPA.
Connected TV ads received a click through rate of 22% during a study of eight campaigns by the Rovi Corporation.
Almost 70% of users exposed to the smart TV campaigns noticed the ads, achieving a 6% incremental reach in addition to traditional media channels.
The study evaluated UK connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement.
Traffic Junction has launched a new service that turns consumers into affiliate marketers through the use of social recommendations.
After signing up to Have You Seen, consumers can send unique links to their friends and family recommending products from a range of retailers.
It is compatible with email, Facebook, Twitter and Google+, and if the recipient buys a product through the link the original user is paid commission by the merchant.
Visitors to Dixons’ website were greeted with an error message on Monday after the site went offline due to increased traffic volume during its annual sale.
Or at least that’s what the error message said.
However Currys and PC World, which are both owned by Dixons Retail Group, also went offline with a spokesman quoted as saying the outage was caused by fibre damage during roadworks.
Yahoo’s fall from grace is well documented, with its once dominant position in the search industry undermined by years of mismanagement.
New CEO Scott Thompson has a major task on his hands reversing the company’s declining fortunes, with his plans currently focused on boosting ad revenues and forging a closer alliance with Microsoft.
UK consumers spend 25% of their disposable income online, according to a new report from WorldPay.
This is the highest percentage among European nations and is 2% more than the average US consumer.
WorldPay’s Global Online Shopper Report found that the top three online spending categories for UK consumers are clothes (36%), food (33%) and money spent with department stores (33%).
The Daily Telegraph released its iPhone and Android smartphone apps earlier this month, offering users a free one-month trial of its new service.
Users who sign up can access news content, live financial data and video and picture galleries.
The Telegraph has achieved successful engagement levels on its iPad app so it makes sense to add smartphone apps to its portfolio.
The apps cost £1.99 per month following the free trial, which is similar to pricing models offered by other publishers.
When creating a mobile app one of the key decisions is choosing what functionality to offer your customers.
For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app.
In comparison, Premier Inn’s app allows users to manage their account and make bookings.
Both these apps were created by Grapple and achieved impressive download stats.
Only one in ten UK businesses is able to effectively measure ROI from social media, according to a new survey by EPiServer.
This is despite the fact that more than three-quarters of respondents said they are either running an online community or plan to do so in the next 12 months.
InMobi has reported that impressions on its mobile ad network increased by 12% in Q1 compared to Q4 2011, up to 9.5bn in total.
Apple’s iOS maintained its dominance over Android and RIM OS with a 45.7% share of available impressions, though this was actually down 2.7% on last quarter.
Android now accounts for 26.1% of mobile ad impressions on the InMobi network, an increase of 4% on Q4.