Drama 2.0

Known for his critical analyses of Internet startups, Drama 2.0 enjoys exploring technology and how it impacts media, marketing and culture.

Drama 2.0 is the author of The Drama 2.0 Show at http://www.drama20show.com/ and a member of the E-consultancy blogging team.

Google loses clicks, Microsoft adds engagement

The week is already off to an interesting start for the online advertising industry.

According to a report issued Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, internet advertising revenues hit an estimated $21.1bn in the United States last year.

And according to a study published by research firm The Kelsey Group, global internet advertising revenues in 2007 were $45bn. Both represent notable increases from 2006 figures.

by Drama 2.0 27 February 2008 07:59am 0 comments

Second-tier social networks feel the pain too

When the mainstream media and bloggers start to question if Facebook, Silicon Valley’s most loved social network, is on the decline, it shouldn’t come as a surprise that second-tier social networks are visibly hurting too.

by Drama 2.0 26 February 2008 08:30am 5 comments

Click fraud on the rise?

It's the problem that Google insists isn't a problem and a topic that many online advertisers would prefer to ignore, but click fraud is potentially the biggest threat to the cost-per-click (CPC) advertising market.

by Drama 2.0 25 February 2008 08:39am 0 comments

The Web Week in Review

From examples of the evolution of traditional media and less-than-positive news from Facebook, to new Google initiatives and the end of the DVD wars, it was another busy news week.

by Drama 2.0 22 February 2008 08:36am 0 comments

Yahoo - search superpower or media mogul?

In all the discussion about Microsoft's potential acquisition of Yahoo, one of the most interesting questions is one that I think is being overlooked: Just what is Yahoo?

Is it a technology company or is it a media company?

by Drama 2.0 21 February 2008 09:03am 0 comments

Web 2.0 to change fashion forever?

Yesterday the Financial Times published an article entitled: "The luxury world after Web 2.0"

It asks:

"What happens when following the fashion herd becomes wisdom of the masses? When everyone can become his or her own fashion editor? When "citizen" journalists replace glossy magazines as oracles of fashion?"

by Drama 2.0 20 February 2008 08:25am 2 comments

MTV - a new media case study

In the past, I've argued against the likelihood that Hollywood is going to be taken over by Silicon Valley.

My position is quite simple - there's a difference between content and distribution.

by Drama 2.0 19 February 2008 09:29am 2 comments

Men are from YouTube, women are from Hulu

Nielsen Online's new online video measurement service has found that the internet viewing habits of men and women are quite different.

by Drama 2.0 18 February 2008 08:34am 1 comment

The Web Week in Review

There were quite a few news stories this past week that piqued my interest.

From a study revealing that the most avid clickers of online ads aren't members of the most desirable demographic groups to Federal Reserve Chairman Ben Bernanke's admission that the US economic landscape is increasingly bleak, the diversity of the week's news was enjoyable.

by Drama 2.0 15 February 2008 08:45am 0 comments