Erik Boman

15 years of experience in graphic design for web and print. Previous appointments include leading publishing houses, SEO strategists and online education developers.

Best practices for mobile email design

The web is going mobile, and so are emails. One in three in the UK says they access mobile email more than ever, and over half do so via a smartphone.

Right now about 30% of all email checks are done from phones and tablets, and the usage grew by some 80% during 2011.

Following on from my previous post on email marketing, I'll look at some best practices for mobile email design...

Email marketing: getting it right and read

Long ago, emails were text. No formatting, images or attachments. For alternative fonts, different colours and other spectacle, you turned to web pages.

Then design options began to seep into emails. Gone was the uniform text, now one could choose between colours and other layout options.

With time, HTML emails grew popular, and for a while it seemed as if the walls between web pages and emails were thinning.

Why fast websites are kings of the digital hill

The way we access the internet is shifting fast. This change is good: It has dragged me and many other designers back to desktops creaking under the weight of conservative ideas that need cleaning out.